Wednesday, October 22, 2008
Zat's All Folks
And so disappears what could be considered the paradigm of a controversial era in the history of American brewing.
Zima, the much-maligned but for a time much-consumed standard-bearer of the "malternative" craze of the late 90s-early 2000s, is no longer in production and will start disappearing from store shelves as this year turns into next, MillerCoors has announced.
How many high schoolers furtively cut their teeth (especially their sweet teeth) on un-beers like Zima and Mike's Hard Lemonade? (I always had trouble excusing the sickly sweetness of these beverages just for the sake of a buzz. And drinking enough to actually achieve your goal? The nausea rises just thinking about it. Make mine Southpaw, if it comes to that.)
No word from MillerCoors if carb-watching among American teens is to blame for Zima's demise.