Monday, October 15, 2007

Boo Skunk

I never ceases to infuriate me that brewers continue to package otherwise fine beers in green or clear bottles.

These bottles allow excess light to get through, thereby breaking down certain hop compounds into the same stuff that comes out of a skunk's ass. I'll dispense with the hard chemistry (click here for a discussion on that) but suffice it to say, this is not a desirable characteristic.

And yet, some of the world's finest brewers (Pilsner Urquell, Sam Smith, Spaten, Brasserie Dupont) insist on deliberately dooming their beers from the moment they go into the bottle. Why put in all the effort to make a great beer if you're going to let it go to hell on a liquor store shelf?

With all this in mind, I was more than happy to discover this TV ad from Sam Adams, which came out at least a couple months ago. I won't pretend to be a huge SA fan, but they clearly care about beer and they have the kind of marketing muscle to deliver an occasional public service announcement like this one. Bravo, Sam.

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