Showing posts with label France. Show all posts
Showing posts with label France. Show all posts

Thursday, January 1, 2009

The Culture Bière Glasses

Paris is, unquestionably, a wine town. Yes, the City of Lights has its beer bars (Au Trappiste is recommended) and even a good beer shop or two (La Cave à Bulles = excellent), but let's not kid ourselves – in Paris, as in just about all of France, they love their grape juice and it shows.

So it's nice to find a house of beer worship located right smack in the middle of the Champs Elysées: Culture Bière, a swanky, upscale suds joint/restaurant run by and featuring some of the lesser known brands of Heineken International. (That last detail might chafe the anticorporate, grassroots-oriented beer purists among us, and perhaps not unreasonably so, but let's acknowledge that such a sleek, well-designed and expensively located joint could only have been made possible thanks to deep pockets like Heineken's.)

The Culture Bière glasses, like the restaurant where they are put in service, are well-made and attractive. Two are seen here – there is also at least one additional design, a squatter version of the glass in the right-hand side of this photo.

These two glasses are elegantly shaped, with thick round stems atop solid circular feet. As you can see, the taller of the two glasses widens slightly toward the top, while the other tapers a bit. Both feature an etched version of the Culture Bière logo. (Elsewhere, the vertical lines are of progressively darker colors, to represent diversity among beer hues.)

Slender and attractive, these glasses are fine fits for lighter beers like Pilsner or, as in this example, Blonde Ale. For beers that offer up much more in the aroma department, I usually try to reach for something whose design is more conducive to swirling, gathering smells, and all that.

No, France may not be known as can't-miss destination for beer devotees, but hats off to Culture Bière for taking on no small challenge in bringing sincere beer evangelism to all those oenophiles in Paris, and for whipping up some sharp-looking glasses while they're at it.

Wednesday, June 11, 2008

Brand X Gets an A

It makes sense for things like aspirin, toilet paper, and shampoo.

But buying generic, store-brand beer?

Don't laugh – here in the Luberon Valley in Provence, France, that's not such a bad idea. At least not in the opinion of this thirsty traveler.

Super U is the big local grocery store serving small area towns like Cadenet, Lourmarin, Puyvert. As with U.S. markets, the U sells its own in-house line of products ranging from pistachios to nail polish remover. Yet unlike any American grocery store I've been to with the (best I can recall) lone exception of Whole Foods, Super U also carries a house-brand beer. And unlike Whole Foods' Lamar St. line of brews, the Super U stuff actually has the store's logo on it.

Light, crisp, and refreshing, Blonde Beer (that's its name, you see) is a perfectly quaffable light lager in the continental tradition (that is, no adjuncts – unlike just about any American lawnmower swill – if I'm not misinferring from the label). Hovering in the middle of 4 percent ABV, and with a pleasing flavor to boot, this beer is almost too easy to drink. I say "almost" because drinkability is nothing to complain about.

Oh, and at around five euro for a 24 pack of 25-cl bottles, it's a bargain. For those scoring at home, that's the equivalent of almost 17 12-ounce servings for somewhere in the $7-8 range. And consider that flavor is usually the very first to be sacrificed when dealing with such price points stateside.

Beer: truly the ultimate affordable-luxury item.

Sunday, June 8, 2008

View from a Hilltop


Life sure can be tough sometimes.

Take right now, for instance. Here I am perched on a mountain in Cadenet, France (in Provence), having to put up with an absurdly lovely view of the Luberon valley below and Cézanne's Mont St. Victoire in the distance.

Oh, the humanity.

To deal with this agony, I've resorted to sipping on nice, refreshing Witbiers on the back patio of our private villa. In such trying times, one does what one can.

Here's a watercolor to memorialize the experience. Below is the real version.

See what I have to put up with?

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