tag:blogger.com,1999:blog-30891337015537943792024-03-05T04:07:16.753-05:00La Petite Brasserie - Because Beer MattersThoughts on beer and homebrewing; beer recipes; beer news and opinion.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.comBlogger129125tag:blogger.com,1999:blog-3089133701553794379.post-7173124493152135592010-06-04T08:15:00.000-04:002010-06-04T10:22:39.439-04:00Market Correction Brewing for Light Lagers?When you have two companies that enjoy about 80 percent combined market share in their industry, and the nation's leading financial publication says they're doing it all wrong, something interesting, and seemingly errant, is undoubtedly afoot.<br /><br />Yet that's exactly what happened <a href="http://online.wsj.com/article/SB10001424052748704875604575280522341919974.html?KEYWORDS=beer+sales">in the pages of today's <span style="font-style: italic;">Wall Street Journal</span></a>, which, far from celebrating the titanic status of brewing beasts Anheuser-Busch InBev and MillerCoors, has served up something rare indeed: a mainstream smack-down of these companies' extremely mainstream beers – brands that, one could argue, have been repeatedly validated by the marketplace over and over again.<br /><br />With suave and methodical ferocity,<span style="font-style: italic;"> </span>drinks writer Eric Felten lays into ABIBMC over everything from the hollow void where flavor ought to be found but isn't; to asinine marketing strategies that mostly insult consumers while leaving product attributes unaddressed; to <a href="http://lapetitebrasserie.blogspot.com/2008/04/allow-me-to-vent.html">packaging contrivances</a> as silly as they are useless.<br /><br />Felten juxtaposes these observations with the major players' souring sales figures to support a thesis that is substantial and everything craft-beer devotees are dying to hear: As the performance of powerhouse brands like Bud Light and Miller Light continue to bring pain to their owners' balance sheets, Felten wonders, <span style="font-weight: bold;">could it be that we are "finally witnessing a great consumer revolt against shamefully bad beer, shamelessly promoted?"</span><br /><br />The piece is sprinkled with other fabulous nuggets of anti-industrial-beer-ism:<br /><br /><blockquote style="font-style: italic; line-height: normal;">Taking notes in my blind tasting I quickly found myself running out of ways to describe vapid nothingness.<br /><br />...<br /><br />No wonder these beers are so heavily advertised. No one would think to drink them otherwise. And even if there are those who actually like the stuff, the different brews are virtually indistinguishable. Nothing begs for vigorous marketing like products that are otherwise undifferentiated.</blockquote><br />Felten's search for deeper meaning behind the brewers' slipping sales figures is both provacative and not out of character for the <span style="font-style: italic;">Journal</span>. Whether he hits the mark is anyone's guess; for the time being, suffice it to say that plenty of people still drink Bud Light, and even like it. Are they merely hypnotized by advertising? Numbed by universal blandness coupled with inescapable ubiquity? It's probably impossible to say.<br /><br />Nevertheless, kudos to Eric Felten and his employer for taking such a strong posture against the behemoths of the brewing industry. Now, we "real beer" aficionados should not have, nor do I believe we necessarily do have, any illusions of an overnight takeover of the beer market by craft brands and all they represent. But with the help of keen scribes like Mr. Felten, and the circulatory heft of publications like the <span style="font-style: italic;">Journal</span>, we just might see more people asking important questions about the beer they're drinking. And with all due deference to the Coors Light marketing department, that's as refreshing as it gets.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com1tag:blogger.com,1999:blog-3089133701553794379.post-60360134317703141802010-04-15T22:00:00.008-04:002010-04-16T14:11:14.427-04:00Beer Cocktail Bandwagon?I've said it here before – <a href="http://lapetitebrasserie.blogspot.com/2009/05/session-27-beer-cocktails.html">I'm not above mixing beers</a>, whether that's to blend away flaws in a batch of homebrew that I'm not too keen on drinking by itself, or to allow two or more beers' strengths to complement each other, or just for the hell of it.<br /><br />But mostly this type of diversion takes place beneath the faucets of my kegerator. Something I have never been too heavily involved in is blending beers with <span style="font-style: italic;">non-beer</span> liquids and substances. Yet such so-called "beer cocktails" are assuredly out there, if usually a little obscure and out of the mainstream, and mixologists have over the years crafted more than a few time-honored cocktail recipes showcasing the ordinarily solitary suds.<br /><br />Maybe it's something about the time of year, or maybe it's just coincidence, but inside of the past month, at least two major publications – <a href="http://www.esquire.com/features/drinking/cocktails-with-beer-0410"><span style="font-style: italic;">Esquire</span></a> and <a href="http://www.washingtonpost.com/wp-dyn/content/story/2010/04/13/ST2010041302652.html"><span style="font-style: italic;">The Washington Post</span></a> – have picked up on the topic and turned out some great reads for the beer-cocktail-curious.<br /><br />Or perhaps the timing is neither seasonal nor coincidental, but rather indicative of something more profound afoot – what else would compel the <span style="font-style: italic;">Post</span> to pronounce, "<span style="font-weight: bold;">We can declare that the beer cocktail is having its moment</span>"?<br /><br />Maybe it is, maybe not. I'm sure that I'm too far away from influential places like New York, Philadelphia and even Washington, D.C., to know just how much steam the beer-cocktail movement has built up. Nevertheless, reading about these clever and oftentimes mouth-watering concoctions – some of which I'd heard of, some I hadn't – is both fun and inspiring.<br /><br />Of the cocktails <span style="font-style: italic;">Esquire</span> and the <span style="font-style: italic;">Post</span> highlight, I'm particularly interested in the <span style="font-weight: bold;">Shandy Gaff</span>, a blend of <a href="http://www.bjcp.org/2008styles/style10.php#1a">American Pale Ale</a> and ginger beer; <span style="font-weight: bold;">The Saint</span>, which combines <a href="http://www.bjcp.org/2008styles/style04.php#1c">Schwarzbier</a> with gin, elderflower liquor and Earl Gray-infused vermouth; and of course the <span style="font-weight: bold;">Black Velvet</span>, for which I conveniently happen to have both of the ingredients (champagne and <a href="http://www.bjcp.org/2008styles/style13.php">Stout</a>), the pale bubbly stuff being something I do not otherwise find myself normally drawn to.<br /><br />For the time being, my forays into beer-based drinks have been limited. I've had really-delicious and not-so-good <a href="http://en.wikipedia.org/wiki/Michelada">Micheladas</a> before; I once toyed around with a holiday drink featuring rich ale, bourbon (or rum) and egg nog; and I've sampled Berliner Weisse <span style="font-style: italic;">mit schuss</span> (with flavored syrup) – a blend familiar to many beer lovers that was mentioned in the <span style="font-style: italic;">Esquire</span> piece.<br /><br />But for us beer fanatics, it may seem a little counter-intuitive to take our favorite beers and add things like ice, mixers, liquor and other flavorings – after all, if you're like me, we drink mostly beer because we <span style="font-style: italic;">prefer it</span> to other beverages like cocktails. So why make a cocktail out of beer? Isn't that going backwards?<br /><br />Perhaps, but then again I think I like the perspective of D.C.-area bartender Rachel Sergi, who offered this sublimely self-evident nugget: "Some might say that beer on its own is better, but I say <span style="font-weight: bold;">everything is better with beer</span>."<br /><br />And when you put it that way...<br /><br /><br /><span style="font-style: italic;">Beer Cocktail Recipes:<br />- <a href="http://www.esquire.com/features/drinking/cocktails-with-beer-0410">Esquire</a><br />- <a href="http://www.washingtonpost.com/wp-dyn/content/story/2010/04/13/ST2010041302652.html">Washington Post</a><br />- <a href="http://www.thatsthespirit.com/en/beer/beer_cocktails.asp">That's the Spirit!</a><br />- <a href="http://www.drunkdrinks.com/drink_recipes_0_8">Drunk Drinks</a><br /></span><br /><br /><span style="font-weight: bold;">Beer Nog Recipe</span><br /><br /><span style="font-style: italic;">(So this isn't the most seasonally appropriate recipe, but hey – I have only so much to offer. Keep this one in mind for the winter holidays. All measurements are rough and from memory. Play around and find proportions that you like.</span>)<br /><br />10 oz. rich, malty ale*<br />1.5 oz. bourbon or spiced rum<br />4 oz. egg nog<br />grated nutmeg and cinnamon to taste<br /><br />Serve in an earthenware mug or something similarly rustic-looking<br /><br />* I used <a href="http://www.saintarnold.com/beers/christmas.html">Saint Arnold Christmas Ale</a>, which can only be found in Texas. Something rich, malty and not too hoppy should fit the bill. Dark Belgian ales could be great.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com5tag:blogger.com,1999:blog-3089133701553794379.post-71277955323040941712010-03-26T23:45:00.007-04:002010-03-27T01:17:07.546-04:00Growing Up Isn't Hard To DoWhen it comes to yeast ranching, I'm usually a mason-jar kind of guy. <a href="http://lapetitebrasserie.blogspot.com/2009/12/top-crop-your-socks-off.html">I scoop up a big helping of slurry</a> and store it in the back of the fridge until I'm ready to reuse that strain – normally not waiting too long so that the yeast stays healthy, fresh and viable.<br /><br />That's one method for saving yeast at home. Another one is using <a href="http://www.antiochsudsuckers.com/tom/YeastSlants.htm">slants</a>. These are relatively small volumes of yeast grown and kept inside test tubes filled partly with malt agar. (The name derives from the technique of allowing the agar to firm up while the tube rests on an angle, thus maximizing the surface area available for the yeast colony to grow on.)<br /><br />There are advantages to using slants, including the ability to store the yeast for a very long time (<a href="http://www.realbeer.com/spencer/yeast-culturing.html">some say indefinitely</a>) and the ability to keep a clean, pure strain on hand to grow from as desired.<br /><br />I was eager to try my hand at growing yeast from a slant – not creating my own, mind you; that may come down the road – and I was also eager to get my hands on <a href="http://www.wyeastlab.com/hb_yeaststrain_detail.cfm?ID=4">Wyeast 1028</a>, a strain I'd not yet worked with. Enter a friend in my homebrew club, a dedicated slant-keeper and yeast horder, who offered to give me a fresh slant of Wyeast 1028 from his stash after I'd mentioned my interest in it.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMRg-3iUapXsdtzBH5ubz2tTNsmomktGpZluMOUDZD02UwfVHn4-wcaujDHnqihis8xHZ-aJqVkBWtNwjsTtOQPH8P6mCNb8eUOn5RqK9nRbQF_cbquUI1dsSAwSZrpIxy6Txr0nnFvyy_/s1600/IMG_0331.JPG"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 450px; height: 221px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMRg-3iUapXsdtzBH5ubz2tTNsmomktGpZluMOUDZD02UwfVHn4-wcaujDHnqihis8xHZ-aJqVkBWtNwjsTtOQPH8P6mCNb8eUOn5RqK9nRbQF_cbquUI1dsSAwSZrpIxy6Txr0nnFvyy_/s400/IMG_0331.JPG" alt="" id="BLOGGER_PHOTO_ID_5453165094556956722" border="0" /></a>When it was time to start growing up a starter of the yeast, I took my slant out of the fridge, made 20 mL of a 1.040 wort with DME, fashioned a loop from a paper clip, sterilized it with a flame, and simply scraped some yeast off the slant and inoculated the wort (a volume so small I was able to start it off in a used <a href="http://www.brewersfriend.com/images/wlp300.jpg">White Labs yeast vial</a>).<br /><br />Following my friend's instructions, I stepped the volume up to 200 mL about 24 hours later, and then up to around 1.2 L another day after that. And with that I had a starter ample enough for the British Bitter I'll be brewing tomorrow.<br /><br />The exercise has been moderately labor-demanding – there are worse things than doing a small homebrew task every night for a few nights, but plan accordingly – but not anywhere near as intimidating or unreasonable as one might think when first considering entering into the world of slants. Things have gone so well, in fact, that I might even consider setting up a yeast ranch of my own, monopolizing every vegetable and cheese drawer in the process but ensuring an ever-growing and ever-ready stable of strains to suit whatever my brewing fancy demands.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-62828269803481195112010-03-11T18:33:00.010-05:002010-03-21T23:03:33.147-04:00Kölsch 2<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3jZ8uBaL111PQoE-2K40xbnqZbo4c2DgoSTI2JEk-pr10sCP96yTZESrGDGXeQB-Tu89atAY9Y5auRZd7irOPoISJxjwMd1fjcEy488Dn60ggdidl4dbg05t6bImOHmXS9JD1IemaGMbe/s512/softKolsch2.JPG"><img style="float: right; margin: 0pt 0pt 10px 10px; cursor: pointer; width: 220px; height: 314px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3jZ8uBaL111PQoE-2K40xbnqZbo4c2DgoSTI2JEk-pr10sCP96yTZESrGDGXeQB-Tu89atAY9Y5auRZd7irOPoISJxjwMd1fjcEy488Dn60ggdidl4dbg05t6bImOHmXS9JD1IemaGMbe/s512/softKolsch2.JPG" alt="" border="0" /></a>My decision to brew another <a href="http://germanbeerinstitute.com/K%F6lsch.html">Kölsch</a> had roughly two sources of inspiration: first, I have a sort of standing desire to keep something light and drinkable on draft at all times, even if I don't always follow through on that desire; second – and more acutely – I had been to visit the new outfit <a href="http://oldemeckbrew.com/welcome.php">Olde Mecklenburg Brewery</a> in Charlotte, N.C., and when I tasted their delicious, authentic-style German "<a href="http://oldemeckbrew.com/Beer/lagers_ales.php">lagered ales</a>," I knew I had to make some of my own.<br /><br />A chat with John, one of Olde Meck's very friendly and gracious co-owners, revealed that their <a href="http://oldemeckbrew.com/Beer/kolsner.php">Kölsner</a> (a Kölsch with a little extra, Pilsener-style hopping) and <a href="http://oldemeckbrew.com/Beer/index.php">Copper</a> (a Düsseldorf-style Altbier) are both fermented with <a href="http://www.whitelabs.com/beer/strains_wlp029.html">White Labs 029</a>, a strain reputedly sourced "from a small brewpub in Cologne, Germany."<br /><br />This was good news to me, for among homebrewing circles, the two styles are typically associated with distinct, if similar, yeast strains. <a href="http://www.wyeastlab.com/hb_yeaststrain_detail.cfm?ID=144">Wyeast 2565</a> is seen as the paradigm of Kölsch yeasts, while for Altbier the choice is usually <a href="http://www.wyeastlab.com/hb_yeaststrain_detail.cfm?ID=150">Wyeast 1007</a>. I had worked with 2565 previously, and while it made an adequate Kölsch on <a href="http://lapetitebrasserie.blogspot.com/2007/10/klsch.html">my first and only prior attempt at the style</a>, it did impart a bit more of a fruitiness than I prefer, even in <a href="http://www.bjcp.org/2008styles/style06.php#1c">a style</a> that makes allowances for this character.<br /><br />Given also my fondness for reusing the same yeast strain in a series of beers, I was further pleased to hear that a commercial brewery, in addition to the homebrewers who gave their own endorsement of the idea, had no trouble at all making delicious Kölsch and Alt with WLP029.<br /><br />With plans already hatching to follow this up with an <a href="http://germanbeerinstitute.com/altbier.html">Altbier</a>, and a <a href="http://germanbeerinstitute.com/Sticke_Alt.html">Sticke Alt</a>, and possibly the even the likes of a <a href="http://www.brewwiki.com/index.php/Foreign_Extra_Stout">Foreign Extra Stout</a> and a <a href="http://brewwiki.com/index.php/Baltic_Porter">Baltic Porter</a>, I set about designing my Kölsch recipe*:<br /><br />OG 1.050 FG 1.009<br />ABV 5.4% AA 82%<br />IBUs 25 SRM 3<br /><br />8.75 lbs. / 92% North American Pilsner<br />0.75 lbs. / 8% German Munich<br /><br />0.63 oz. / 22 IBUs Magnum – 60 mins<br />0.38 oz. / 3 IBUs Santium – 10 mins<br /><br />White Labs 029 "German Ale/Kölsch Yeast"<br /><br />* <span style="font-style: italic;">The ingredients here actually represent 50% of what was used during this brew session; this was part of a </span><a style="font-style: italic;" href="http://lapetitebrasserie.blogspot.com/2009/12/double-brew-deep-into-night.html">double batch</a><span style="font-style: italic;">, the other half of which became a Belgian Blonde Ale following a simple-sugar addition.</span><br /><br />The Kölsch was fermented at a wort temperature of around 63°, with a primary fermentation length of 20 days. It tasted great already following only around 2.5 weeks of lagering/carbonating, and at nearly three months old the beer still tastes great even if I fear it must certainly be nearing the end of its life.<br /><br />The nose offers some light fruit esters including perhaps faint berries and even a whiff of mead-like fruitiness. The flavor is crisp and clean with apple-like fruit, a decidedly unobtrusive bitterness, and easy malt on the dry finish. It's pale gold and brilliantly clear.<br /><br />Given the inherent difficulties with brewing a delicate style like Kölsch, and my inexperience with this particular yeast strain, I can't help but be pleased overall with how the beer turned out. Moreover, I remain very excited about my future adventures with this yeast – as I type 10 gallons of Alt are carbonating and I can't wait to see how that one turned out.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com1tag:blogger.com,1999:blog-3089133701553794379.post-3635538786753317982010-02-16T19:28:00.007-05:002010-02-16T20:44:42.652-05:00Keep Your Lines in LineKegging. The mere mention of the word sends homebrewers' hearts aflutter as the imagination drifts blissfully to thoughts of wondrous beer variety, nectar of any quantity no more than a tug of the tap handles away, with the onerous chore of cleaning and filling bottles having become a distant memory. In a hobby not short on achievement milestones and plateaus, the transition from bottled beer to kegs for many brewers represents a coveted accomplishment; those who have made the switch find themselves extraordinarily glad they did so.<br /><br />Ah, but kegging does not come with out its own obligations for the amateur cellarmaster. Proper line maintenance is chief among them. Over time, beer lines will accumulate gunk such as yeast and beer stone, leading not only to an unsightly display but also problems such as <a href="http://www.micromatic.com/draft-keg-beer-edu/kegerator-tune-up-fixing-problems-aid-128.html">excessive foaming and off-flavors</a>. In other words, not something a proud kegging homebrewer will want to contest with.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHtXbcBF1D3X4Ql_X2RjLSlPTAI7e79D5nCe7p1Hw6R3jL2cdnaKmKmCxibdBA9sYId-tI7soWOPUCeQdJqbbw6BmhxxdF3ryXnmOuDhun_zYUnf-_XdytX9ExoCSa3uSnecK1D5bIKRBv/s1600-h/DirtyBeerLine.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 228px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHtXbcBF1D3X4Ql_X2RjLSlPTAI7e79D5nCe7p1Hw6R3jL2cdnaKmKmCxibdBA9sYId-tI7soWOPUCeQdJqbbw6BmhxxdF3ryXnmOuDhun_zYUnf-_XdytX9ExoCSa3uSnecK1D5bIKRBv/s400/DirtyBeerLine.jpg" alt="" id="BLOGGER_PHOTO_ID_5439019110827525042" border="0" /></a><br />Since creating my kegerator (<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPTLybNkVhM7krVTeZuwMvHk2YR-zRPWeoXXj4BUjVjyoaBNfT_vUSSWecTxQqBrWbs5SMFlbcOV7efDdnLkQpbF50x4c5sgZCbvjJEN6fxueGy8doaTAft9_cXoSUWQ8mm-pe8lCZRoZr/">outside</a>/<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPpREYv_2xpvmioQUu8474EevGk1Xc8EbVTE188jGpobVnx2l_M2NllT4PUCEfL2JWrk9FKQsCQvmQOtLwxggSeVbkchzxU2E2uISpQscE5W8kZ4O-nyhhGphVOfLWCSBdWimcQqM5eQEk/s640/IMG_2558.JPG">inside</a>) in 2006, my typical line-maintenance procedure has been: 1) rinse line with water as soon as a keg empties; 2) give lines a periodic soak in Oxyclean and iodophor solutions. At some point, not too terribly long ago, it became evident this technique was not adequate for maintaining proper line cleanliness.<br /><br />Thus I acquired some PBW (Powdered Brewery Wash – a heavy-duty alkaline cleaner originally developed for Coors), mixed up a fairly strong solution, flushed the beer out of my lines with water, and then filled them with PBW. I believe I allowed them to soak overnight, after which I rinsed with additional PBW followed by a good rinse with potable water.<br /><br />The results were remarkable. Though PBW and Oxyclean (or generic equivalents) are similar in composition, PBW was able to rip away deposits that Oxyclean simply couldn't touch. The solution that had soaked overnight came out an unmistakable golden color, tinted by the deposits alone. Simply looking at the lines after the cleaning versus before, the difference is night and day.<br /><br />It's frightening to think that I had let my lines get to such a sorry state; naturally, they had attained that condition slowly and gradually, making their degradation a little difficult to fully grasp as it progressed. But seeing them restored even close to their native state illustrates just how far gone things had wandered.<br /><br />A stricter, more regular line-cleaning regiment will obviously become part of my routine. Draft beer at home is among the more wonderful household features I can imagine, and a little effort here or there is more than worthwhile to ensure my beer stays as well taken care of as it keeps me.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfSxczGtN6q38FMe6vDsL0FBcbwoMXGowHStwS1LGAQYjFfAUAWIFrAIOeoByqr0zwFsMOgX1FyyV4AJCUVNIVfTvq5OYYVksIXNIt7cUbvvqcMwR8xHTcx6Gt03LNQO_JLYmAjbnWXDs5/s1600-h/BeforeAfter3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 259px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfSxczGtN6q38FMe6vDsL0FBcbwoMXGowHStwS1LGAQYjFfAUAWIFrAIOeoByqr0zwFsMOgX1FyyV4AJCUVNIVfTvq5OYYVksIXNIt7cUbvvqcMwR8xHTcx6Gt03LNQO_JLYmAjbnWXDs5/s400/BeforeAfter3.jpg" alt="" id="BLOGGER_PHOTO_ID_5439019290590416530" border="0" /></a>Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com5tag:blogger.com,1999:blog-3089133701553794379.post-51427923228652872992010-02-13T11:01:00.009-05:002010-02-13T17:57:58.969-05:00"Beer Wars" Swings Hard, Doesn't Always Connect<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiReOLZIZVdzAdEZwStP8ZtDSQjWtSpZBQX_J5btvv0G2eGYpW0IDtIEy5yk1AjeUYnWMYQKpjwxdgvnO_vs2L3890iJq4_Ym4LSrTLvjbywMKKSGEPN6m7GcusjamTDIJUAxYFaAE7hB1y/s1600-h/beerwars_poster_small.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 150px; height: 228px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiReOLZIZVdzAdEZwStP8ZtDSQjWtSpZBQX_J5btvv0G2eGYpW0IDtIEy5yk1AjeUYnWMYQKpjwxdgvnO_vs2L3890iJq4_Ym4LSrTLvjbywMKKSGEPN6m7GcusjamTDIJUAxYFaAE7hB1y/s400/beerwars_poster_small.jpg" alt="" id="BLOGGER_PHOTO_ID_5437761175488066162" border="0" /></a>Within the relatively insular community of craft-beer lovers (at least, Internet-enabled ones), there has been a modest amount of buzz and excitement, for nearly a year now, about the beer-industry documentary "Beer Wars." The film, conceived and executed by Anat Baron, hoped to do for (or, perhaps, "to") beer what "Food Inc." did for big agribusiness and the American food industry – that is, pull back the curtain on corporate abuses and legal injustices, and draw a stark line between the little guys just trying to make it – trying to get by on wholesomeness – and the evil behemoths bent on squashing competition while not giving a damn about the category itself where they make their billions. <span style="font-style: italic;font-size:9pt;" >(Right: "Beer Wars" poster via <a href="http://beerwarsmovie.com/">BeerWarsMovie.com</a>)</span><br /><br />Now that "Beer Wars" has recently attained more widespread availability, primarily through Netflix, more beer lovers who missed last year's special theater screenings have had the opportunity to view and evaluate Baron's efforts. Today I count myself among that group.<br /><br />As polite people do, let's start with the positives. The film is mostly well-produced, with crisp graphics and animations and a snappy original soundtrack. Baron manages to recruit some high-profile names on both side of the good/bad divide, including executives at Anheuser-Busch (back then pre-InBev), Miller and Coors. And, no doubt of greater interest to the film's target audience (whether by design or by default, anyway): Stone's Greg Koch; homebrewing icon Charlie Papazian; Brooklyn's Garrett Oliver; Dogfish Head's Sam Calagione in a prominent role; and others.<br /><br />The narrative Baron is trying to weave is clear, and she provides ample evidence to bolster it: The major industry players produce bland, largely indistinguishable commodity products, spend astronomical sums on marketing support to create the illusion of differentiation, out-muscle competitors both large and small, and wield frightening influence over lawmakers for their own – and not necessarily the consumer's – benefit.<br /><br />Baron rightly shines a light on the outmoded three-tier system, which preserves above all the interests of the monied, powerful beer wholesalers while artificially restricting the public's access to beers they may want to drink, and likewise brewers' access to the market. Though Baron does not explicitly highlight the juxtaposition, the contrast between this system of market-restricting, power-maintaining government interventionism and the brewers' stated (through archival footage, et cetera) devotion to old-fashioned American self-advancement and capitalist ingenuity is quite clear.<br /><br />The many interviews with craft-beer industry luminaries and aficionados bring into sharp focus the regard this segment of the industry has for the big companies – their products, their practices, their philosophy. And it's an unapologetically antagonistic posture. Which is fine and warranted – Bud, Miller, Coors et al. deserve to be called out for their lowest-common-denominator approach to product development, their crotch-shot-ads-as-core-brand-values approach to marketing, their heavy-handed approach to distribution – but at some point it does feel like piling on. The points are made, and made again. And again. By seemingly every "good guy" speaker who appears onscreen.<br /><br />What Baron and her sympathizers leave largely untouched is the fact that, like it or not, millions of people do purchase and enjoy American light lager brands, out of their own free will. While conditions and behaviors may conspire to nudge a brewer higher and higher up the market-share chart, there are still innumerable other economic actors helping that corporation along, and it is their prerogative to do so. If it were more economically feasible for AB-IB to brew and market nothing but Dogfish-style crafts, they would undoubtedly do so.<br /><br />Some of Baron's choices puzzle as well. There are essentially two main characters in the film: Dogfish Head's Calagione and Rhonda Kallman, a former Boston Beer Co. executive. In 2001, Kallman launched the beer-marketing company New Century Brewing Co., initially to produce (or rather, have contract-brewed for them) a new brand of light lager called Edison and, in 2004, a caffeinated lager called Moonshot 69.<br /><br />Baron returns considerably often to Kallman's story, which mainly consists of her having trouble finding accounts to carry Moonshot (the film makes no mention of New Century's other product) and investors to fund her effort. By juxtaposing Kallman's woes with the unfolding tale of the abuses committed by Big Beer, the implied message here is that Moonshot's troubles are somehow related if not directly caused by the inherent inequities of the industry. But that's a tough case to make, especially considering the evidence. Aside from an anecdote about Moonshot being muscled out of accounts by dubious, possibly illegal means (a legitimate beef), the viewer is left to conclude that Kallman's problems stem mostly from a lack of interest in her product. Baron tries to play up the sympathy card by showing footage of Kallman's husband fretting over family finances and young children crying when mom has to go back out to pound the pavement, but this does not make skeptical would-be investors seem cruel or heartless, nor does it do the same for Anheuser-Busch, of all companies, who rejects Kallman's bid for a partnership.<br /><br />(I could go on and on about the curiousness of giving so much screen time to a business whose model couldn't be any more different from the quality-first, craft-centric approach embraced by protagonists like Dogfish Head. Baron never bothers to tell us Kallman had been trying, and evidently failing for the most part, to get her business off the ground for about 7 years when "Beer Wars" was made; that New Century thought it'd try its hand in those ghastly light lagers first; that one trip to the Moonshot Web site reveals Kallman's product is clearly marketed to the Red-Bull-and-vodka party crowd, not to quality-conscious, independent-minded craft lovers. That may be slightly beside the point, but it juxtaposes rather oddly with the outright sneering the film otherwise projects toward light-flavored, mass-market, Average Joe beers and everything they stand for.)<br /><br />In the face of weightier issues, it may seem petty to now raise minor deficiencies of the film, but here goes. Perfectly nice though she appears to be, Baron is not particularly charming as an onscreen host, nor is she a great narrator. And her upfront self-proclaimed credentials as a "beer" industry veteran, who ostensibly can empathize with independents the likes of Stone, rings a little strange when we learn she helmed malternative producer Mike's Hard Lemonade Co. Not exactly in the thick of the craft-beer movement.<br /><br />I came away from "Beer Wars" quite impacted by what seemed to be a constant undertone of (not jealousy but) complaint directly at the mere success of major brewers like Anheuser-Busch. The film breathlessly tallies up the Big Three's annual advertising budgets (even though the sneakily self-aggrandizing Jim Koch would himself undoubtedly run more TV ads if he could only afford it), talks in dismissive awe of their production output, marvels and sniffs at their sheer size and accomplishments. Shadiness and unscrupulousness aside (and as noted, there is some of that), most of what the likes of Anheuser-Busch accomplished they did so through the machinations, such as they have been since the repeal of Prohibition, of the free-market system – the same system that has enabled Jim Koch's Boston Beer Co. to attain the size it has, or Kim Jordan's New Belgium, or Dick Yeungling's family-owned brewery, or Calagione's Dogfish Head, or any of the other growing companies that make beer people are willing to spend their money on.<br /><br />Is absolutely everything hunky-dory in the beer industry? No, of course not. But there are times when "Beer Wars" seems to shift its focus away from the real issues in favor of a broad and gleeful beat-down of the corporate giants and a reactionary pushing of the David-vs.-Goliath narrative, even where it might not apply.<br /><br />"Beer Wars" is an ambitious film that attempts to say and do a lot. It succeeds in many ways. It comes up short in others, and for all the answers it provides it leaves behind more than a few questions. Personally, I'd like to see a more in-depth, multi-part look at the beer industry. Ken Burns-style, perhaps. There is obviously more than 90 minutes worth of material here. That was a clear constraint Baron had to work under, but I can't help but think she squandered more than a few of those precious minutes.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com2tag:blogger.com,1999:blog-3089133701553794379.post-22657497250285732322010-01-01T20:20:00.004-05:002010-01-01T22:25:48.524-05:00The Session #35 – New Beer's Resolutions<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvklW8da0Ns38anxUDqyheN_PJbpFFyjP2XT-sDAr6uCQnqX1PDZmOonkun_q-ikb7fJpzy61HuwUXFwENBMi6C9k2GEbE-yFcLB8yGZb6BofcY3mjfqPQ9caNNP6HHgmvBHcje7bC4ipI/"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 200px; height: 243px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvklW8da0Ns38anxUDqyheN_PJbpFFyjP2XT-sDAr6uCQnqX1PDZmOonkun_q-ikb7fJpzy61HuwUXFwENBMi6C9k2GEbE-yFcLB8yGZb6BofcY3mjfqPQ9caNNP6HHgmvBHcje7bC4ipI/" alt="" border="0" /></a>As we find ourselves in the annual look-forward/look-back mode that New Year's inevitably prompts, Christina and Hallie over at <a href="http://www.christinaperozzi.com/">Beer for Chicks</a> <a href="http://www.christinaperozzi.com/2009/12/announcing-session-35-new-beers.html">have asked</a> the beer-blogging community to do a bit of reflecting and prognosticating for this month's <a href="http://brookstonbeerbulletin.com/the-sessions/">Session</a>. Here's the complete request:<br /><br><blockquote style="font-style: italic;"><div style="line-height: 1.3em;">So we want to know what was your best and worst of beer for 2009? What beer mistakes did you make? What beer resolutions do you have for 2010? What are your beer regrets and embarrassing moments? What are you hoping to change about your beer experience in 2010?</div></blockquote><br />Some tough questions up there – a deep reach inside my not-always-reliable memory banks is in order for many of them. I can say that I drank many a great beer in 2009 – <a href="http://beeradvocate.com/beer/profile/199/29619">Ballast Point Sculpin</a>, <a href="http://www.foundersbrewing.com/founders/beer/specialty">Founders KBS</a> and <a href="http://www.lostabbey.com/lost-abbey-beers/non-denominational-ales/duck-duck-gooze/">Lost Abbey Duck Duck Gooze</a> are a few that come to mind – and a handful that were not so great, as well. (Possibly the worst offenders would have been homebrews that I'd judged at a competition or sampled at a club meeting; heck, maybe my <a href="http://lapetitebrasserie.blogspot.com/2009/11/orval-dregs-at-work.html">disastrous Dubbel</a> qualifies.)<br /><br />On that last note, and as for part two of this month's topic, I made an error or two in the course of my homebrewing. It happens – often from unfamiliarity with an ingredient, or perhaps from plain-old absent-mindedness. But in this hobby, often mistakes are learning opportunities, and foul-ups are followed by better times 'round the bend.<br /><br />Beer regrets and embarrassments? Certainly, I'd woken up to my share of mornings in '09 where rue and throbbing pain dueled for primacy in my head – the two going hand in hand, of course. But that is nothing to be embarrassed about; rather it's simply a testament to the fact that times were sufficiently good the night prior. Pain is temporary; memories (where not covered over by a boozy haze) last a lifetime.<br /><br />Looking forward to this year, I may just put a little more thought into my brewing calendar and plan batches out further ahead of time than I have in the past. This is especially important for brewers who, like me, <a href="http://lapetitebrasserie.blogspot.com/2009/12/top-crop-your-socks-off.html">harvest yeast</a> and like to keep a couple of strains in the rotation. I'll also continue adding to my brewing gadgets collection, try out more different styles and ingredients, get out of my comfort zone. As repetition is the key to success, I will diligently brew, brew and brew again.<br /><br />I'll try to get out and judge at more homebrew competitions in the region. I'll try to travel to more nearby beer events and visit some of the hot spots out there. And I'll try to attend and help put together more tastings locally. Beer is so much more fun when you can share it with other people.<br /><br />And in 2010, I'm looking forward to having more fun than ever.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com1tag:blogger.com,1999:blog-3089133701553794379.post-65733178086764617882009-12-29T20:00:00.008-05:002009-12-30T16:56:11.445-05:00How NOT to Fill Out a BJCP Scoresheet<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9-Zok5SwOcFmodrtk4JGUaLSzj4sPz-a0IgY9vZlnzpoNr1BT8r9-7lOjSmTTiIgOkc0mXac2cNLPti7zaAJ2ybI-8OBGphMHQLLjfy6BKvkQzFlpCKSYNCsm9KuWm362TmNNcTBayPNq/s1600-h/PSBO11_14A_cropped.gif"><img style="margin: 0pt 0pt 30px 10px; float: right; cursor: pointer; width: 185px; height: 395px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9-Zok5SwOcFmodrtk4JGUaLSzj4sPz-a0IgY9vZlnzpoNr1BT8r9-7lOjSmTTiIgOkc0mXac2cNLPti7zaAJ2ybI-8OBGphMHQLLjfy6BKvkQzFlpCKSYNCsm9KuWm362TmNNcTBayPNq/s400/PSBO11_14A_cropped.gif" alt="" id="BLOGGER_PHOTO_ID_5420782524410474338" border="0" /></a>Homebrew competitions invite organizers and judges to strike a delicate balancing act: How to honor, on the one hand, the inherently fun and casual nature of the homebrewing community, while at the same time being serious and diligent enough to give entrants their money's worth in terms of feedback and attention.<br /><br />Those who have been through a quality judging course – as part of <a href="http://www.bjcp.org/">BJCP</a> training or otherwise – are familiar with some of the best practices: fill out the entire sheet; comment on all aroma/flavor/etc. characteristics as prompted by the sheet; write legibly; tell the brewer where deducted points went and how to reclaim them.<br /><br />With this in mind, take a look at the two scoresheets presented here (<span style="font-style: italic;">click the images for a larger view</span>), corresponding to a couple entries of mine from a recent competition. Both were filled out by the same judge (same flight), an "experienced" judge who, based on information included on the scoresheet, seems to have recently taken the BJCP exam and is awaiting his score and rank.<br /><br />Neither scoresheet is exactly a case study in how to evaluate beer. On the first scoresheet, there is plenty of unused white space, the handwriting is poor, and within each scoring section there are characteristics the judge does not comment on. Still, at the end the judge does provide an evaluative statement and offers a recommendation for improvement.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjCf5mOqKXGFbT1W6UHF_sSngi9DCKyKu4SmGoHm4Qr0OYF_qqavB5nkxklUfF1vXMOwEPxm1CDUm1Sui_QaKXUq4PKeOvXNJI0YIba8EIZGSdyl34b0v8YOl3c9ZuWz8GCqFSW05qYS_X/s1600-h/PSBO11_14B_cropped.gif"><img style="margin: 0pt 0pt 20px 10px; float: right; cursor: pointer; width: 185px; height: 410px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjCf5mOqKXGFbT1W6UHF_sSngi9DCKyKu4SmGoHm4Qr0OYF_qqavB5nkxklUfF1vXMOwEPxm1CDUm1Sui_QaKXUq4PKeOvXNJI0YIba8EIZGSdyl34b0v8YOl3c9ZuWz8GCqFSW05qYS_X/s400/PSBO11_14B_cropped.gif" alt="" id="BLOGGER_PHOTO_ID_5420782635812339154" border="0" /></a>Consider now the second scoresheet. The handwriting is practically illegible and as your eye moves down the page, it encounters less and less writing, to the point where the final scoring section (the one where, incidentally, the most space is given for comments) is left entirely blank. The brewer is left simply to guess as to how the judge arrived at the assigned score, for there is little besides careless pencil scratches to offer any clues.<br /><br />It's natural to wonder whether the judge had simply "evaluated" too much beer by this point and was worse off for it. Indeed, and in some measure of fairness, Exhibit A was judged fairly early in the flight; Exhibit B fairly late. Nevertheless, the second judge (usually entries are evaluated by a pair of judges) managed to write perfectly legible and thorough comments on both sheets, and at any rate a brewer should not have to fret over whether his beers will be evaluated by adequately sober judges.<br /><br />In terms of providing useful feedback on how to improve the beer in question, much less providing a careful analysis of the entry, these scoresheets (the second one especially so) are <span>unfortunate failures</span>. I can only say it's good for my sake that I trust my own evaluative abilities enough that I do not enter competitions, generally, looking for feedback on how to improve my beers. (On this particular go-around I had been experimenting with blending beers and entering off-style; the judges tended not to be terribly impressed and my scores reflected that, as you can see; <span>I had half expected as much</span>.)<br /><br />As a judge, I know that fatigue can set in near the end of a flight or after a long day of evaluating beers. Nevertheless, I do believe that each entry is entitled to the same thorough critique and feedback as is every other one. To see such woefully inadequate scoresheets is discouraging, but even more so coming from a person just now entering the ranks of the BJCP. Know that I do not write these words out of sour grapes – I am not troubled by the scores nor personally distressed by the sparse comments so much as I am dismayed by what appear to be bad habits in the making and the prospect that the next victim will be a brewer who truly relies on judging feedback to improve his beer.<br /><br />Competition organizers and the BJCP had better take heed: I don't think it's too much to say that the very credibility of homebrew competitions, the BJCP and my fellow BJCP judges hinges in no small measure on the quality of judging entrants receive in exchange for their time, effort and entry fees. We can, and should, do better.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com5tag:blogger.com,1999:blog-3089133701553794379.post-17340283118220216922009-12-17T22:03:00.016-05:002010-02-16T20:46:55.556-05:00Top-Crop Till You Drop<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkojQJ24W0_BgFgdzLJ_HAnkgZLKsg5Lumhov3Ekt2OqcenoCV8_9bTH3rhab4lcrdUG3aFYo7VitXolUe2OPhQZRgCMxRMAZtsxse402aSlVf3lmy28o_Vvzl2moHT7aZjon5ez5rxAFH/s1600-h/Krausen.jpg"><img style="margin: 10pt 10px 20px 0pt; float: left; cursor: pointer; width: 227px; height: 139px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkojQJ24W0_BgFgdzLJ_HAnkgZLKsg5Lumhov3Ekt2OqcenoCV8_9bTH3rhab4lcrdUG3aFYo7VitXolUe2OPhQZRgCMxRMAZtsxse402aSlVf3lmy28o_Vvzl2moHT7aZjon5ez5rxAFH/s200/Krausen.jpg" alt="" id="BLOGGER_PHOTO_ID_5416414800807353762" border="0" /></a>Nowadays, the price of yeast (particularly liquid yeast) can make up a fairly sizable chunk of the cost of a batch of homebrew. At up to $9 a vial or pouch (depending on where you shop), this can be a substantial portion of a batch's cost, especially for brewers who buy hops and grain in bulk. Good thing is, there's a simple method for dealing with this. <a href="http://www.wyeastlab.com/com-yeast-harvest.cfm">Reusing yeast</a> isn't just a way for frugal homebrewers to save a buck (something we tend to be fans of) but it's also great for building up large, healthy quantities of yeast to ensure great fermentations down the line.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOmficCIolWyCNG-hoqqHRxVV1ID3FsWMzVSZ5IIimbYZx5kVyImb7PgbGxn9NG_9X8vlCtUcDc7FaVeMPa7oukd8Wmsb7IbtDGJlHAw9HlrIx0mr1r6Q9PtDaJVWe9JcTq5cB4iHySL8r/s1600-h/Jar.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 160px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOmficCIolWyCNG-hoqqHRxVV1ID3FsWMzVSZ5IIimbYZx5kVyImb7PgbGxn9NG_9X8vlCtUcDc7FaVeMPa7oukd8Wmsb7IbtDGJlHAw9HlrIx0mr1r6Q9PtDaJVWe9JcTq5cB4iHySL8r/s200/Jar.jpg" alt="" id="BLOGGER_PHOTO_ID_5416414928613586818" border="0" /></a>Probably the most popular method of harvesting yeast is to do so after fermentation, when the beer is racked out of primary leaving all that yeast behind. This is effective for gathering up a big quantity of yeast (and depending on your brewing schedule, pitching new wort directly onto a yeast cake can work), but the technique is not without its disadvantages.<br /><br />Perhaps the main fallback is this: the muck left behind after racking is not purely yeast. There will also be trub from the kettle, consisting mainly of proteins and hop material (subject to that batch's hopping rate and whether pellets, bags, etc. were employed). Harvesting yeast slurry after primary means picking up some non-yeast material, in all likelihood.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW8TrPtwHnx8y23cd0VDlynalneAQpFqnoGwOdfac070lR762oZ9bFPoguX7byePG2x3qdk28UmloUyO0X3Cj3zx11hI5rffoHevrn-9FAXCw0hmLGUjRP7OYfZpp0tQEL4ANg4AgGJM8K/s400/photo.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 149px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW8TrPtwHnx8y23cd0VDlynalneAQpFqnoGwOdfac070lR762oZ9bFPoguX7byePG2x3qdk28UmloUyO0X3Cj3zx11hI5rffoHevrn-9FAXCw0hmLGUjRP7OYfZpp0tQEL4ANg4AgGJM8K/s400/photo.jpg" alt="" border="0" /></a>Some brewers, as an alternative, choose to collect yeast via top-cropping, whereby the yeast is skimmed off the surface of the wort during the height of active fermentation. This ensures that the goods you are getting are clean, active, healthy and lively yeast cells.<br /><br />And it's easy to do. I start with a small canning jar that gets a quick soak in some sanitizer. Then I add a small amount (a couple ounces only) of filtered water to the jar, which then goes into the microwave to just to make sure nothing's alive in there. I set the lid on top while things cool off; the steam helps to ensure everything's sanitary even though, yes, I'd already given the jars a sanitizer bath. Extra precautions can't hurt when you're dealing with something as important as your yeast.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHzd4R8yTJK0bIKsFrHumBhU4CutL_TQZJXixEBT-Le255YSB6U-O0f898AfGbyBiIylk0fBkHQmFWlGBOoQnfD7uIKrPPBOUzCNrfArrtkl6ZlbMq4lcf-PNV3MZSSVWKTbQLeEbjT3Op/s1600-h/JarFull.jpg"><img style="margin: 10pt 0pt 15px 10px; float: right; cursor: pointer; width: 159px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHzd4R8yTJK0bIKsFrHumBhU4CutL_TQZJXixEBT-Le255YSB6U-O0f898AfGbyBiIylk0fBkHQmFWlGBOoQnfD7uIKrPPBOUzCNrfArrtkl6ZlbMq4lcf-PNV3MZSSVWKTbQLeEbjT3Op/s200/JarFull.jpg" alt="" id="BLOGGER_PHOTO_ID_5416415538777135426" border="0" /></a>The ideal time to top-crop is shortly after active fermentation has kicked into high gear. Give the yeast enough time to move any hop material to the side of the fermenter, but don't wait so long that the yeast mat has fallen too much back into the beer, or you might not find yourself with enough skimmable yeast to fill your jar. A visit to <a href="http://www.mrmalty.com/calc/calc.html">Jamil Zainasheff's yeast pitching rate tool</a> will give you an idea of how much slurry you'll want for your next batch.<br /><br />I scoop the yeast off with a sanitized spoon and stir it into the water in the jar, which helps knock the yeast off the spoon and will also form a thin, protective layer on top once things settle out in the fridge. With a label affixed identifying the yeast strain, its generation number and date of collection, this little jar of wonder is ready to live in the back of my fridge until it's time to unleash its magic on another bucket of sugar water.<br /><br />Yeast slurry can be saved in the fridge for several months. Inside a couple weeks, you can usually simply repitch the slurry right into the next batch; longer and a small starter might be helpful to wake things up. Jamil's calculator will help to figure out the yeast viability based on its age and give an idea of how much extra slurry should be pitched accordingly.<br /><br />Congratulations! You just got to play with nature's coolest fungus*, improved the quality of your future batches and saved some cash at the same time. Now go blow that money on beer.<br /><br /><div style="text-align: right;"><span style="font-style: italic;">* Up for debate</span><br /></div>Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com4tag:blogger.com,1999:blog-3089133701553794379.post-29004007188932475232009-12-16T20:00:00.003-05:002010-03-12T06:38:45.343-05:00Double Brew, Deep Into the NightIt's not often that laziness lets me down.<br /><br />But it sure did this past Sunday when, still in the midst of shaking off the previous night's indulgences and waffling over whether I actually felt like brewing, early- and mid-afternoon came and went before I pulled my act together and got moving on a double-batch brew I'd been planning for a while. (And one that, otherwise, would have had to wait until the new year.)<br /><br />So it was dreary, drizzly and dimming as my strike water heated up, and the mash was conducted under cover of dark:<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuhe-tYvoS52VUBkNtc5b8kFnkOfPGAkJzpy-oZJyS5oQAZTJf8XCmvWI2JF86lToj9xOXd22bV7nqlpJiNyFnjlkMp3gmKitd1C3Cn76XQNYLA9TvXjWBXeXBNbLlUR_d0Ff-EJ3Kk55e/s400/photo.jpg"><img style="margin: 0pt 10px 10px 0pt; cursor: pointer; width: 230px; height: 307px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuhe-tYvoS52VUBkNtc5b8kFnkOfPGAkJzpy-oZJyS5oQAZTJf8XCmvWI2JF86lToj9xOXd22bV7nqlpJiNyFnjlkMp3gmKitd1C3Cn76XQNYLA9TvXjWBXeXBNbLlUR_d0Ff-EJ3Kk55e/s400/photo.jpg" alt="" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQNpwY1zaPemmceSsjc16rGe21jA7ow5tgC5t5zYkg6Vy0CGGLUihcdLEbLkDNaOa2OdY7uJwpUjZVb4Qtn2tBbOb-1WWK6iLTe2_359_ebx0ilpRnQyvQDdIAT84RjgguxoKXpoIy4uIK/s400/photo.jpg"><img style="margin: 0pt 0pt 10px 0px; cursor: pointer; width: 230px; height: 307px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQNpwY1zaPemmceSsjc16rGe21jA7ow5tgC5t5zYkg6Vy0CGGLUihcdLEbLkDNaOa2OdY7uJwpUjZVb4Qtn2tBbOb-1WWK6iLTe2_359_ebx0ilpRnQyvQDdIAT84RjgguxoKXpoIy4uIK/s400/photo.jpg" alt="" border="0" /></a></div>Well behind schedule already, things weren't about to improve. The mash temperature came in lower than planned, and it took several boiling-water infusions to bring it up. After the sparge, more time was chewed up bringing all this extra volume to a boil – I finally got action just shy of 8 o'clock. And of course, all that liquid meant a longer chilling time than my usual five-gallon affairs.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1SGECp91rxr_rT-SLw-b7FJWkuaC_CfVAiqrXviR4OkbZdDKfml33d2nUS_mpMbDjdTVw1dlEPpkk3X7G7OJKgVjDo5ogTzp9AFvQmBBvQK303fZw_sAS7rnzkHM1t3tUGfQ6WA0pRISq/s400/photo.jpg"><img style="margin: 0px 10px 10px 0px; float: left; cursor: pointer; width: 250px; height: 334px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1SGECp91rxr_rT-SLw-b7FJWkuaC_CfVAiqrXviR4OkbZdDKfml33d2nUS_mpMbDjdTVw1dlEPpkk3X7G7OJKgVjDo5ogTzp9AFvQmBBvQK303fZw_sAS7rnzkHM1t3tUGfQ6WA0pRISq/s400/photo.jpg" alt="" border="0" /></a>The yeast were pitched after 10 p.m. and cleanup didn't wrap until close to 11:30. But, as always, any fatigue or annoyance had been largely supplanted in importance by that sense of accomplishment and excited anticipation (colored with a tinge of anxious uncertainty) that comes from having fresh wort in the fermenter, ready for magic to be done upon it.<br /><br />On top of its nocturnal novelty, this batch was special for its experimental nature. Using the same grain bill and hopping schedule, I split the 11-plus gallons of wort in two for purposes of making two entirely different beers: One, a <a href="http://www.bjcp.org/2008styles/style06.php#1c">Kolsch</a> fermented with <a href="http://www.whitelabs.com/beer/strains_wlp029.html">White Labs WLP029</a>; the other a <a href="http://www.bjcp.org/2008styles/style18.php#1a">Belgian Blonde Ale</a> using <a href="http://www.whitelabs.com/beer/strains_wlp530.html">WLP530</a>.<br /><br />To account for the higher original gravity and simple-sugar addition employed in the making of Belgian Blondes, I had pulled off about two quarts of wort most of the way through the boil and added to that 1.25 pounds of sucrose (table sugar). That was chilled and added to the Belgian wort as I drained the kettle. Other than that and the yeast strains, the worts were identical: in total, 17.5 pounds of Pilsner malt; 1.5 pounds of Munich; 26-ish IBUs from Magnum hops; and another 0.75 ounces of Santium hops at 10 minutes for the heck of it.<br /><br />Both batches are now fermenting away happily. The Kolsch (left) is puffing along at around 62 degrees; the Belgian at closer to 66, though I have plans to let that warm up.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIhdIQj5VHyhmJDIB2cY_x9fa88zswn0_gaU3k4scKAOBBav_ei6ViHD4bky_L3QUCgDAwArtYYOB4CF2faa8X1o5CmB01x5wZJFRytwvo9omwFqRq5Er-a_pSh4EdEn95NsMyUjc9ySP_/s400/photo.jpg"><img style="margin: 0pt 10px 10px 0pt; cursor: pointer; width: 250px; height: 334px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIhdIQj5VHyhmJDIB2cY_x9fa88zswn0_gaU3k4scKAOBBav_ei6ViHD4bky_L3QUCgDAwArtYYOB4CF2faa8X1o5CmB01x5wZJFRytwvo9omwFqRq5Er-a_pSh4EdEn95NsMyUjc9ySP_/s400/photo.jpg" alt="" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZEFmesvwAvr9LbEBrpoAPpghFpS2amWejNkvFU9PPuAjiGLSW2k6bHPMcUl9hoW42wQk9LVD3Nc84-XjS33gHHvHbk8aK8h6EJapQxV1g_8EZ67s_ZA07KmpLsGATQEb2tMHBG9xUQFav/s400/photo.jpg"><img style="margin: 0pt 0pt 10px 0px; cursor: pointer; width: 250px; height: 334px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZEFmesvwAvr9LbEBrpoAPpghFpS2amWejNkvFU9PPuAjiGLSW2k6bHPMcUl9hoW42wQk9LVD3Nc84-XjS33gHHvHbk8aK8h6EJapQxV1g_8EZ67s_ZA07KmpLsGATQEb2tMHBG9xUQFav/s400/photo.jpg" alt="" border="0" /></a></div>Time and tastebuds will determine whether this little experiment was worthwhile. The upshot is twice as much beer for not much more work; the risk is winding up with 10 or more gallons of substandard stuff. This was not <a href="http://lapetitebrasserie.blogspot.com/2008/10/at-capacity.html">my first</a> (nor <a href="http://lapetitebrasserie.blogspot.com/2008/09/crazy-hot-break.html">my second</a>) double-sized batch, but ordinarily I stick to single-fermenter brew days. But then, I also tend to stick with brew <i>days</i> as opposed to <i>nights</i>. Though it would suit my laziness, for the sake of everything else let's hope darkness doesn't prove to be any kind of magic ingredient.<br /><br /><span style="font-weight: bold;"><span style="font-style: italic;">Update:</span></span><span style="font-style: italic;"> <a href="http://lapetitebrasserie.blogspot.com/2010/03/kolsch-2.html">Kölsch recipe and evaluation</a></span>Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com2tag:blogger.com,1999:blog-3089133701553794379.post-13549534051193077962009-12-10T12:36:00.008-05:002009-12-11T14:56:19.809-05:00One Thing the Beer Community Must Not Let HappenBeer, they say, is the drink of the "everyman" – easy, accessible, unpretentious. Wine, on the other hand? That's the domain of the upper crust, the pinky-raisers, the people who take their drink way too seriously and have the vocabulary to prove it. For confirmation, wine-culture haters point to the excessively – and often comically – verbose <span style="font-style: italic;">wine review</span>, wherein the <a href="http://en.wikipedia.org/wiki/Supertaster">supertasting</a> wine critic cites obscure flavor after obscure flavor, some of which most people never realized counted as "flavors" at all. "Objects found in a forest or tannery," perhaps, but often not the first (or fifth or tenth) thing popping to mind when a sensation flashes past the taste buds.<br /><br />Take the following example, seen recently hanging on a shelf at a local wine shop/bar:<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9iCdaNX7GAjVHNktytPT-FIHhixxzoZWmgdLedrz64jcLbz-geRvSrpPd0IDleY7EXqybufd4pWGVaNVrD-q_Rp_umNopLcwDUTgQqb51W-WvRixxclU-F1pV5dkD5o6suzN01mzJmD_c/s1600-h/WineReview.jpg"><img style="margin: 0pt 10px 10px 10pt; cursor: pointer; width: 381px; height: 341px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9iCdaNX7GAjVHNktytPT-FIHhixxzoZWmgdLedrz64jcLbz-geRvSrpPd0IDleY7EXqybufd4pWGVaNVrD-q_Rp_umNopLcwDUTgQqb51W-WvRixxclU-F1pV5dkD5o6suzN01mzJmD_c/s400/WineReview.jpg" alt="" id="BLOGGER_PHOTO_ID_5413816843219060914" border="0" /></a><br /></div>This example is fairly representative – which is to say, not exceptionally egregious, comparatively speaking. And yet, note the clever assortment of metaphorical adjectives and gratuitously specific descriptors like "<span style="font-weight: bold;">bittersweet</span> cocoa" and "<span style="font-weight: bold;">Turkish</span> coffee notes."<br /><br />Besides simply <span style="font-style: italic;">sounding</span> snooty and over-the-top, there's evidence that wine reviews like this may, in fact, be packed with as much B.S. as substance. Behold <a href="http://online.wsj.com/article/SB10001424052748703683804574533840282653628.html">this fine article</a> from the <span style="font-style: italic;">Wall Street Journal</span>, which cites research data suggesting, among other things, that wine tasters a) probably can't actually detect as many simultaneous flavors as they let on; and b) disagree with other tasters, <span style="font-weight: bold; font-style: italic;">and themselves</span>, at an alarmingly frequent rate.<br /><br />So what's this got to do with beer?<br /><br />As brewers and beer lovers become more serious (no problem in and of itself) about creating, evaluating and promoting quality beer, we see more and more wine-style (for lack of a better term) descriptions and rating methods entering the picture.<br /><br />This isn't a bad thing <span style="font-style: italic;">per se</span>, but caution must be exercised lest beer find itself in that unenviable position wine now occupies: stuffy, buttoned-up, dour and dubious.<br /><br />Let's all help accord craft beer the status and accolades it deserves, but always remembering that beers should first and foremost be casual, approachable, authentic and <span style="font-style: italic;">fun</span>.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com4tag:blogger.com,1999:blog-3089133701553794379.post-66755463150118030942009-12-08T11:15:00.006-05:002009-12-08T11:53:26.316-05:00Even Web Designers Have Had EnoughNot long ago (that is to say, two posts down), I indulged myself with <a href="http://lapetitebrasserie.blogspot.com/2009/11/brwwers-calls-in-lawyers-is-anyone.html">a brief* rant</a> about the farce that is age "verification" on beer company Web sites.<br /><br />Well it turns out this isn't the only way booze companies seem bent on making your browsing experience as painful as possible. <a href="http://www.smashingmagazine.com/2009/12/07/the-unusable-and-superficial-world-of-beer-and-alcohol-websites/">This article</a> by Louis Lazaris of <a href="http://www.smashingmagazine.com/"><span style="font-style: italic;">Smashing Magazine</span></a> highlights the many horrendous and vexing ways – including, yes, the "painful" ID screen – that alcohol producers have successfully cast notions of usability and pleasurable browsing by the wayside.<br /><br />From failing to realize that "you can't drink a website" to treating every page like a Super Bowl commercial or Flash orgy, many of the world's major boozeries have tossed sensible Web design right out the window, Lazaris says. And the result, too often, is a poor experience for users and an undermining of whatever noble intentions the company may have set out with.<br /><br />Big shocker though.When did sensibility ever get in these people's way before?<br /><br /><div style="text-align: right;"><span style="font-style: italic;">* Not actually brief.</span><br /></div>Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com2tag:blogger.com,1999:blog-3089133701553794379.post-13356693841378999612009-12-01T09:46:00.005-05:002009-12-01T11:08:20.401-05:00Hounds Unleashed in Defense of BrewDogThe beer world has been mildly abuzz for the past day over British beer writer Roger Protz's <a href="http://www.beer-pages.com/2009/11/brewdog-go-bonkers.html">scathing criticism</a> of a new beer coming out of Scotland that claims to be the world's strongest. <a href="http://www.brewdog.com/blog-article.php?id=214">Tactical Nuclear Penguin</a>, from BrewDog Ltd in Fraserburgh, is an iced Imperial Stout that purports to have reset the bar at a whopping 32% ABV. In his blog piece, posted yesterday, Protz calls out BrewDog for "their over-inflated egos and naked ambition" and says that, at any rate, TNP doesn't actually count as beer because brewer's yeast tends to poop out at around 14% alcohol.<br /><br />As might be expected, <a href="https://www.blogger.com/comment.g?blogID=5972965757983998426&postID=6838411630592564483">the comments section</a> practically caught fire as the brewerati swept in to BrewDog's defense (some going more gentle on Protz than others in the process). <a href="http://search.twitter.com/search?q=protz">Twitterers weighed in</a> as well.<br /><br />Today, <a href="http://www.beer-pages.com/2009/12/brewdog-reply-to-critics.html">Protz responded</a> on his blog, admitting he may have been a wee bit hasty and careless in some of his prior comments, though this allowance didn't come until after Protz had reminded readers of his credentials and wondered aloud about those of his critics. Protz's followup, as much a call for civility as anything, also did not answer questions about why he seemed to take such issue with the basic notion of a high-alcohol beer (especially when it pushes no boundaries of beverage-alcohol strength in general).<br /><br />As of now, an open question still remains: Why is it a foregone conclusion that TNP is "not beer at all," as Protz asserted? Certainly this is not the first beer to concentrate its strength <a href="http://beeradvocate.com/beer/style/36">via freezing</a>, nor would it have been the first to incorporate a wine or <a href="http://beeradvocate.com/beer/profile/35/25759">champagne yeast</a> if it had done so (there's no indication this is the case, but Protz originally suggested it was and seems to exclude such concoctions from his definition of beer). Plenty of beer aficionados – probably even plenty of beer writers as tenured as the distinguished Mr. Protz – would prefer to fixate on the source of the fermentables (here, grain) as being the chief criterion for what constitutes beer.<br /><br />If nothing else, this is a huge boon for BrewDog as they will benefit from the added (free) publicity. But it's also a healthy debate to be having – one about traditional versus experimental; sessionable versus sippable; old guard versus new guard; and who gets to make the rules versus who should bother playing by them.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com2tag:blogger.com,1999:blog-3089133701553794379.post-2504585713442584242009-11-24T15:56:00.002-05:002009-11-24T15:56:00.574-05:00Brewers Calls in the Lawyers. Is Anyone Buying This?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9AvNcJPeO5C9-_iDwpgJ6xNeXUakd0AMZfutmjWvP9OoKYsWMGoeZKgKDPVWZdnHe-lAV2cX1OkxaFeXesUHRKLcsOJN9wwwSKFVIP8fBC_rfT_php44LJAfEkKudJci7z5goMbDXqA9F/s1600/Picture+4.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 183px; height: 301px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9AvNcJPeO5C9-_iDwpgJ6xNeXUakd0AMZfutmjWvP9OoKYsWMGoeZKgKDPVWZdnHe-lAV2cX1OkxaFeXesUHRKLcsOJN9wwwSKFVIP8fBC_rfT_php44LJAfEkKudJci7z5goMbDXqA9F/s400/Picture+4.png" alt="" id="BLOGGER_PHOTO_ID_5407527194881839570" border="0" /></a>By now, it's probably safe to say that we're all accustomed to – though not necessarily comfortable with – the <a href="http://overlawyered.com/">overlawyerization</a> of American society. This is typically, and perhaps most visibly, demonstrated by corporations that seem to go out of their way in every conceivable fashion to avoid being sued. (What the hell else to make of <a href="http://www.metacafe.com/watch/1080141/bridgestone_tire_super_bowl_commercial_squirrel_vs_car/">this Bridgestone ad</a> that demonstrates the tires' superior maneuverability and then, inexplicably, commands that you "do not attempt"?)<br /><br />Little wonder that alcohol companies – you know, the makers and peddlers of that dangerous sauce – would be as keen as anyone to keep the lawsuits and judgments at bay, and to heed legal advice aimed at achieving these ends. Thus we see a lot of "drink responsibly," "21 means 21," and other admonishments in booze ads. (Perhaps, as much as anything else, this is to preempt any suggestion that these companies are using their access to mainstream media to market to underage audiences – access they very understandably do not want taken away.)<br /><br />In the digital age, the latest (and not altogether surprising) manifestation of this cautiousness comes in the form of major brewers placing "age-verification" controls on their Web sites, "restricting" access to only those over the legal drinking-age threshold. Before you can learn, for example, exactly how Coors Light manages to <a href="http://lapetitebrasserie.blogspot.com/2008/04/allow-me-to-vent.html">taste so damn cold</a>, or how Miller Lite is able to harness the power of <a href="http://lapetitebrasserie.blogspot.com/2009/08/and-now-for-another-episode-of.html">triple-hops brewing</a>, you'll have to either input a date of birth or click a button affirming you are indeed physically, emotionally and (as far as your driver's license is concerned, anyway) otherwise mature enough to be subjected to this information.<br /><br />It is an utter joke.<br /><br />Let's start with the easy stuff. First, any fool can tell you there is absolutely nothing to prevent a 14-year-old from fabricating an over-21 birth date, or from clicking "yes, I'm old enough to drink." This is the equivalent of bartenders and shopkeepers simply asking customers their age. It's stupid and ineffective, and you might as well not bother wasting the time. (Ask the 17-and-under crowd how many of them have been foiled by age controls at porn sites and you'll get an idea of how fail-safe this technique is.)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO-PYg_1HZuPvqXXZQtMun02MS4_U9R6yR0xdm285EKK9hOjfotWmiwuAfWLldQoJNvo33xUsPiM5kx-sn7V1n1rm-vrtTMy7QbCC2wF4ID9tm3MuO-9nu0VUGYrckflLdG41Rv8IZ27An/s1600/SamAdamsWelcome.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 250px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO-PYg_1HZuPvqXXZQtMun02MS4_U9R6yR0xdm285EKK9hOjfotWmiwuAfWLldQoJNvo33xUsPiM5kx-sn7V1n1rm-vrtTMy7QbCC2wF4ID9tm3MuO-9nu0VUGYrckflLdG41Rv8IZ27An/s400/SamAdamsWelcome.png" alt="" id="BLOGGER_PHOTO_ID_5407726612001276178" border="0" /></a>Next, there's the curious matter of why underage Web surfers must <span style="font-style: italic;">necessarily</span> be kept away from this material in the first place. Alcohol companies are already well aware that their advertisements – highly effective, otherwise they wouldn't sink so much cash into them – are consistently viewed by underage audiences. This is no great revelation, and in general society and governments tolerate this on the basis that simply seeing a booze ad isn't going to put the booze in a kid's hand. It <span style="font-style: italic;">might</span> plant the desire in his mind, but last anyone checked, it's illegal for a minor to <span style="font-style: italic;">pos</span><span style="font-style: italic;">sess</span> or <span style="font-style: italic;">consume</span> alcohol, not to simply <span style="font-style: italic;">wish</span> that he could.<br /><br />Why is it that, in the online sphere, beer/wine/liquor makers are suddenly so eager to keep their material away from kids? They certainly don't take the same care when it comes to billboards, or sports stadiums. (One obvious reason is that the Internet is uniquely capable of letting you pay lip service to responsibility while actually doing nothing material or reliable to further it.)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic0G4Dilejaq8OesmL61uNjzD7nifWhney8GyuJDdc6lsP1YhNjFGXtOJvKLpvAGwCjtmiwOnW99uXS7n4g2ALSUMf08SE5SGc5H2i0OWeN5q5OWyhOesT2cfrF4SzOOGhAaLD0M6y2j__/s1600/SierraNevadaWelcome.png"><img style="margin: 10pt 0pt 10px 10px; float: right; cursor: pointer; width: 282px; height: 212px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic0G4Dilejaq8OesmL61uNjzD7nifWhney8GyuJDdc6lsP1YhNjFGXtOJvKLpvAGwCjtmiwOnW99uXS7n4g2ALSUMf08SE5SGc5H2i0OWeN5q5OWyhOesT2cfrF4SzOOGhAaLD0M6y2j__/s400/SierraNevadaWelcome.png" alt="" id="BLOGGER_PHOTO_ID_5407739679303846450" border="0" /></a>While it is usually the bigger companies who go to the greatest such cover-your-legal-ass lengths (for they have not only the most attractive bank accounts for a litigant to target, but also the armies of lawyers to conceive these measures), we do see the occasional smaller player – craft brewer, since we're interested in beer here – who feels compelled to "verify" visitors' eligibility to look at beer info on a computer screen. <a href="http://www.sierranevada.com/">Sierra Nevada does it</a>. <a href="http://www.samadams.com/">Sam Adams does it</a>. <a href="http://www.newbelgium.com/">New Belgium, too</a>. (OK, these are all fairly large participants on the craft scene, big enough to exhibit a dash of corporatism. But even some <a href="http://www.oldemeckbrew.com/">tiny, brand-spanking-new</a> outfits will ask if their visitors are over 21.)<br /><br />In this context, it was only partly out of left field when I encountered the most egregious example of audience-filtering I've yet seen. It was the message I received after following <a href="http://twitter.com/newbelgium">New Belgium on Twitter</a> (presumably sent to all new followers):<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBm9uPKXqdkmMs3gIY-OP7GffHm2Z2qYEnJ11IoDqKQZSluuzj_pc-nouLQMtD9gFd5nVfRUmJFjvYZRPSL6ha8HuM7XuAtgQslsvOzCD3x_dDeyxO_7p5UTFGooD1IJFXnBXh6JYTvPGr/s1600/Picture+6.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 541px; height: 104px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBm9uPKXqdkmMs3gIY-OP7GffHm2Z2qYEnJ11IoDqKQZSluuzj_pc-nouLQMtD9gFd5nVfRUmJFjvYZRPSL6ha8HuM7XuAtgQslsvOzCD3x_dDeyxO_7p5UTFGooD1IJFXnBXh6JYTvPGr/s1600/Picture+6.png" alt="" id="BLOGGER_PHOTO_ID_5407740928053870818" border="0" /></a>Can you look at this request and not find it laughably absurd? New Belgium, like most Twitter users, allows their "tweets" to be viewed in the open, by the public – not just by followers or users logged in to the Twitter service. What would New Belgium do to a follower who would be dense enough to reply with an under-21 birth date? Block them? Fine, that person can simply log out of Twitter and view all tweets on NB's Twitter page, just like anyone else can. By publishing to a third-party service, and by not protecting their tweets, NB gives up the means to directly control who does and doesn't view them.<br /><br />I'll acknowledge what I think would be a likely counterargument from defenders of these practices: "Unlike traditional advertising, Web sites and Twitter provide consumers with a more interactive experience with the brand, and one wherein brands may even be actively soliciting contact with the consumer. Alcohol producers want to make sure that underage persons aren't interacting with the company on this deeper, potentially more dangerous level. And no matter what else, we don't want to help create <span style="font-style: italic;">additional demand</span> for alcohol among the underage set."<br /><br />Fair enough. Though this does nothing to answer the charge that making users input a birth date is a spectacularly ineffective (and transparently so, if you ask any rational person) means of keeping the kiddies away from the booze peddlers' nefarious influence. Nor does this position have anything to say about New Belgium's chuckle-worthy attempt to imply that one needs NB's permission to view NB tweets. And if brewers – especially the big guys – <span style="font-style: italic;">really</span> wanted to do <span style="font-style: italic;">everything possible</span> to curb demand among the underage ... well, they'd eliminate their ubiquitous marketing efforts altogether.<br /><br />It's probably too much to ask that the people who actually come in contact with the most proximate symptoms of a minor's thirst for alcohol – the parents, the kid himself, the people who ultimately sell alcohol to consumers – be left in charge of making sure beer doesn't wind up in the wrong hands. Way too much, right?Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-24175394080177922312009-11-20T13:52:00.000-05:002009-11-23T17:31:11.304-05:00The Celebrator Glass<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRY4t-uokrh6rGZYaj1sFSE3hGqotZzpe5hyekS_PoYAPKbVLgpJXYvumok-luLyDRsjtfcmVt8iCFlmDi436lUqy0puXWjRoanjp6kzRnG4-BuxRHw8dkSqOBItVnrJ1FWLNJbmgL959H/s1600/celebrator3.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 202px; height: 373px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRY4t-uokrh6rGZYaj1sFSE3hGqotZzpe5hyekS_PoYAPKbVLgpJXYvumok-luLyDRsjtfcmVt8iCFlmDi436lUqy0puXWjRoanjp6kzRnG4-BuxRHw8dkSqOBItVnrJ1FWLNJbmgL959H/s400/celebrator3.jpg" alt="" id="BLOGGER_PHOTO_ID_5406255296773990402" border="0" /></a>I've <a href="http://lapetitebrasserie.blogspot.com/2009/04/spatenbrau-bock-mug.html">written previously</a> about the goat imagery associated with German <a href="http://www.germanbeerinstitute.com/bockbier.html">Bock</a> (the word applies to both the animal and the drink), and here's more evidence the Germans take this linguistic connection fairly seriously. But in this case the Bavarian brewers <a href="http://en.ayinger-bier.de/?pid=80">Ayinger</a> have upped the ante, offering this lovely piece of glassware featuring not one but two billies.<br /><br />Possibly not by accident: Ayinger Celebrator is a <a href="http://germanbeerinstitute.com/Doppelbock.html">Doppelbock</a> – the "doppel" prefix ("double" in German) indicates the style's comparative high strength versus regular <a href="http://germanbeerinstitute.com/bockbier.html">Bockbier</a>, though it can also be translated as "double goat." Twice the Bock? Twice the goats!<br /><br />Though at least <a href="http://www.merchantduvin.com/pages/5_breweries/celebrator.html">one source claims</a> the Doppelbock style originated at a monastery in Northern Italy, <a href="http://germanbeerinstitute.com/Doppelbock.html">other evidence suggests</a> the style did not come into being until at least a few years after the Paulaner monks had moved, in 1627, to Munich from Italy (this may account for the confusion). It is there, this story goes, that the monks concocted a rich, nourishing brew to sustain them through the Lenten fast. That beer would eventually come to be called "<a href="http://www.paulaner-kundenportal.de/204.0.10bc26c18e5926343b4d81d2fa7edb8d.html?PHPSESSID=10bc26c18e5926343b4d81d2fa7edb8d">Salvator</a>," thus giving birth to the convention of affixing "-ator" to the names of Doppelbocks.<br /><br />The Celebrator glass is a smallish (it holds about a 12 oz. bottle's worth), tastefully proportioned vessel, featuring the aforementioned goats embracing a frothy glass of rich brew beneath a gold-accented rim. Perhaps a little abnormally, especially for a beer whose ample vapors are ideally gathered up for proper sniffing, the Celebrator glass flares outward as it sits atop a shapely stem and foot. Ideally you'd like more of a bowl-shape to collect head and aromas, but an exception might be warranted here due to the novelty and attractiveness of this glass. (Boldness, too – most high-gravity beers go with a rounded/tapered option.)<br /><br />Lent may yet be a ways off but as winter approaches, few beers satisfy like a rich, hearty Doppelbock. Pour one in the Celebrator glass (bonus points for choosing its delicious namesake brew), and you've got a drinking experience that will be hard to beat.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-14064873423859974472009-11-14T12:23:00.001-05:002009-11-14T13:22:50.116-05:00The History of American Brown Ale & American Pale Ale (Kind Of)Today, it's easy for us beer people – the committed and the casual alike – to take styles for granted. After all, we have organizations like the <a href="http://www.bjcp.org/">BJCP</a> and competitions from the <a href="http://www.greatamericanbeerfestival.com/">GABF</a> to the <a href="http://www.worldbeercup.org/">World Beer Cup</a> to myriad homebrew comps that help keep beers more or less tidily segmented and compartmentalized for us. Then there are beer-rating sites like <a href="http://www.beeradvocate.com/">BeerAdvocate</a> and <a href="http://www.ratebeer.com/">RateBeer</a> that allow beer drinkers to see how their favorite commercial brews stack up against their category-mates.<br /><br />Yet it wasn't so long ago that many of the styles we are so familiar with now were either a mere figment of a brewer's imagination, or even if sitting right under our noses, had yet to be given the proper recognition and codification that today seems like such a no-brainer.<br /><br />In the former category falls <a href="http://www.bjcp.org/2008styles/style10.php#1c">American Brown Ale</a>. As far back as the early 1980s, when all that the world knew of Brown Ales was <a href="http://www.bjcp.org/2008styles/style11.php#1c">Newcastle and the like</a>, homebrewers out in California were whipping up their own imaginative take on the style. Scott Birdwell, owner of <a href="http://www.defalcos.com/">Defalco's Home Wine and Beer Supplies</a> in Houston, and a seasoned pillar of the homebrewing scene in his own right, tells of a trip to San Rafael, Calif., sometime during the Reagan years:<br /><br /><blockquote style="font-style: italic;"><div style="line-height: 1.3em;">I was visiting a couple of friends who owned a homebrew shop there (Jay Conner & Byron Burch - Great Fermentations). They had a flyer for a recipe for Purple Passion Dark Ale with John Bull Dark Malt Extract, crystal & chocolate malts, and a ton of hops. This was a popular recipe with their customers and did well in local and regional homebrew competitions, but got slammed in the <a href="http://www.homebrewersassociation.org/pages/competitions/national-homebrew-competition">AHA</a> & HWBTA Nationals for not meeting the style guidelines for "<span class="il">Brown</span> Ales" (assumed to be British <span class="il">brown</span> ales). It was true these beers didn't conform to traditional <span class="il">brown</span> ale standards: they were too dark and too bitter. But, man, they were popular on the West Coast, becoming increasingly popular on the Gulf Coast, and were damn good beers!</div></blockquote><br />Now here's where those devoted, zany and innovative Houston-based homebrewers known as<span style="text-decoration: underline;"> </span><a href="http://www.foamrangers.com/">The Foam Rangers</a> (my former club) enter the picture. Their annual <a href="http://dixiecup.crunchyfrog.net/history">Dixie Cup</a> competition, which these days ranks among the world's largest annually, would play a vital role in bringing this unique California concoction into greater prominence. Scott "Da Birdman" again:<br /><br /><blockquote style="font-style: italic;"><div style="line-height: 1.3em;">We were in the infancy of the Dixie Cup at that time and I decided to include a category for these brews. We already had a category called "No Commercial Comparisons," in which the entries didn't meet commercial standards (at least the commercial beers available at that time). We decided to call the new category "California Dark" in deference to our friends on the West Coast. The category was an immediate success, even if we weren't overwhelmed with entries. ... The AHA immediately picked up on the California Dark category, but curiously decided to name the style "<span class="il">Texas</span> <span class="il">Brown</span> Ale" in deference to us (nice, but we weren't the brewing innovators, just the competition innovators). Obviously this struck a note with homebrewers all over the country as this proved to be a popular style, and eventually the name evolved into "American <span class="il">Brown</span> Ale." This is probably an appropriate name given its widespread popularity. These days I consider "<span class="il">Texas</span> <span class="il">Brown</span> Ales" to be "extreme" American <span class="il">Brown</span> Ales: O.G. at least 1.060 and 40 IBU's, but that may just be me.</div></blockquote><br />For all the strictness and even arbitrariness modern style parameters seem to reflect, this tale reminds us that styles do in fact arise organically – such that even a well-known style like American Brown Ale can be traced to a San Francisco suburb by way of a humble competition in Texas.<br /><br />But that's not all. Consider this final anecdote from Scott:<br /><br /><blockquote style="font-style: italic;"><div style="line-height: 1.3em;">As far as I know, Dixie Cup VII in October 1990 was the first time any homebrew contest featured a category entitled "American Pale Ale." In those days, when the number of beer style categories were considerably more limited, we (meaning the Foamers) did not limit ourselves to AHA and/or HWBTA style categories (this was before the BJCP established it's own guidelines). We felt free to establish our own categories with style descriptions for the Dixie Cup. This is how (American Pale Ale) came into being. ... That first year for APA (1990), it was the largest single category we had for that year's Dixie Cup (I seem to recall we received over 30 entries). The AHA jumped on this and incorporated APA the very next spring for the NHC.</div></blockquote><br />Wow, talk about trail blazers. It's no huge leap to say this club and this competition were responsible for the formal recognition of two major American beer styles. And in the case of APA, consider that the very paradigm of the style, <a href="http://www.sierranevada.com/beers/paleale.html">Sierra Nevada Pale Ale</a>, <a href="http://www.sierranevada.com/about/history.html">had been in production for fully 10 years</a> before the national beer-agenda setters, spurred by the Foamies, picked up on the style. Within two years, the GABF got on board, and APA has never looked back since. Ttoday there are over 2,000 <a href="http://beeradvocate.com/beer/style/97">commercial APAs listed on BeerAdvocate</a>, more than any other single style.<br /><br />Behold the power of homebrewers.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-70191861144348476942009-11-06T00:01:00.003-05:002009-11-06T12:21:10.079-05:00The Session #33 – Framing Beer<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvklW8da0Ns38anxUDqyheN_PJbpFFyjP2XT-sDAr6uCQnqX1PDZmOonkun_q-ikb7fJpzy61HuwUXFwENBMi6C9k2GEbE-yFcLB8yGZb6BofcY3mjfqPQ9caNNP6HHgmvBHcje7bC4ipI/"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 200px; height: 243px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvklW8da0Ns38anxUDqyheN_PJbpFFyjP2XT-sDAr6uCQnqX1PDZmOonkun_q-ikb7fJpzy61HuwUXFwENBMi6C9k2GEbE-yFcLB8yGZb6BofcY3mjfqPQ9caNNP6HHgmvBHcje7bC4ipI/" alt="" border="0" /></a>A mighty interesting, open-ended topic for this month's <a href="http://brookstonbeerbulletin.com/the-sessions/">Session</a>, hosted by Andrew at <a href="http://haveabeer.couchand.com/">I'll Have a Beer</a> and announced <a href="http://haveabeer.couchand.com/2009/10/02/announcing-session-33-framing-beer/">here</a>. Our task is to consider how context and framing influence the way we consider and evaluate beers.<br /><br />There are any number of ways to go with this thought-provoking topic, but in the interest of space and time I'll try to keep my focus tight. And given that many of my thoughts – my beer-related thoughts especially – fixate on homebrew, that seems like a good place to take this Session effort.<br /><br /><a href="http://hbd.org/uchima/competitions/compfaq.html">Homebrew competitions</a>, by and large, are fine exercises for neutralizing many of the effects of context when it comes to evaluating beer. There are no names, so a brewer's reputation can't influence the judges. Extract vs. all-grain is not specified, so those biases are off the table. Recipes are not divulged, so expectations based on ingredients used cannot be considered. All that the judges have to work with is a declared style and a set of style guidelines against which to measure the entry.<br /><br />And yet here is where we see how even in such a context-neutral environment as a homebrew competition, framing and context do indeed play key roles. More on that in a second.<br /><br />As a <a href="http://www.bjcp.org/">card-carrying beer judge</a>, I enjoy working competitions and trying my best to provide entrants with constructive, impartial and informed evaluation of their beers. But I know full well that, try as we might, judges are often vulnerable to context and framing influences, just as we are in "real-world" beer-drinking situations.<br /><br /><img style="margin: 0pt 10px 10px 0pt; float: left; width: 219px; height: 292px;" src="http://www.joechinni.com/wp/wp-images/homebrew4.jpg" alt="" border="0" />Let's start with the matter of categorization. So that beers can be properly evaluated against one another, entries are sorted into <a href="http://www.bjcp.org/2008styles/catdex.php">categories</a>, with sub-categories further specified by the entrant. In so doing, the beers are pitted not only against each other but also a standardized set of guidelines specific to each style, with detailed notes on appearance, aroma, taste, mouthfeel, et cetera all assisting the judge in diagnosing the beer's quality. Thus the beer is framed before it even passes the drinker's lips – it is generally assumed that beers entered into a given category do indeed fall within its parameters; thus judges will tend to evaluate the beer as if it at least <span style="font-style: italic;">roughly</span> fits the guidelines. Variation, where not plainly egregious, is often considered to amount to a mild departure from this or that prescribed quality.<br /><br />This framing tendency is easily testable. I once entered a dark beer fermented with <a href="http://www.whitelabs.com/beer/strains_wlp400.html">Witbier</a> yeast and seasoned with coriander and citrus peel in the <a href="http://www.bjcp.org/2008styles/style12.php#1a">Brown Porter</a> category. It scored fairly high marks, with none of the evaluators picking up on ingredients that, beyond a doubt, would be officially forbidden in the category. (And had I entered the beer in <a href="http://www.bjcp.org/2008styles/style23.php">Specialty</a> and declared the additions, I am certain they would have been commented upon.) Another amusing trick is to cross-enter the same beer in different, though similar categories in the same competition. (For example, <a href="http://www.bjcp.org/2008styles/style12.php#1b">Robust Porter</a> and one of the <a href="http://www.bjcp.org/2008styles/style13.php">Stout</a> categories.) If the beer receives high scores in both cases, one has to wonder whether power of suggestion had prevailed or there was simply not enough daylight between the categories to reveal one entry as fraudulent. Perhaps a little of both.<br /><br />Evaluating a beer against its category is only half the judge's task; the other is to suss out flaws in the production of the beer. A whole roster of <a href="http://www.howtobrew.com/section4/chapter21-2.html">off-flavors</a> is usually available for consultation (though the experienced judge should already be familiar with these) and it is up to the evaluators, where appropriate, to call a brewer out for them and penalize the beer accordingly. (And, of course, to make suggestions for how to overcome the flaw next time.)<br /><br />Judges are by no means assured of finding the same flaws in every beer they taste together. Some individuals simply are less sensitive to certain flavors than others – for a long time I did not believe I could easily pick up on diacetyl or oxidation – others may even have a reputation for being extra (or excessively) sensitive to some. I have been on judging panels where, once the score cards are compared, one would think we had sampled entirely different beers. (This makes it all the more gratifying when, in what itself is no rare instance, judges independently pick up on the same things.)<br /><br />On larger panels, groupthink can become an issue, where a particular idea gains traction and suddenly the entire table becomes convinced that a certain flaw or characteristic is present. Sometimes consensus arrives by way of a particularly strong personality, or others' lack of confidence, or power of suggestion.<br /><br />I don't mean to impugn homebrew competitions unfairly; on the whole I'd say judges tend to get the calls right, and at the end of the day the best beers are rewarded while the less-than-stellar ones are not. But beware the veneer of objectivity and the assumption it can be achieved to an absolute degree. It just may be that framing and context in beer evaluation – as in just about all other aspects of life – could be unavoidable after all.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-77533038070018723912009-11-03T17:39:00.008-05:002009-11-03T20:57:00.843-05:00Orval Dregs at WorkI had been extremely excited about my upcoming run of Belgian-style beers, all to be brewed one after another (no non-Belgians in between) and using the same <a href="http://www.whitelabs.com/beer/strains_wlp530.html">esteemed yeast</a> <a href="http://www.mrmalty.com/yeast.htm">purportedly sourced</a> from the Trappist brewery Westmalle (and also used by Achel and Westvleteren). Inching up in alcohol, from <a href="http://www.bjcp.org/2008styles/style16.php#1b">Belgian Pale Ale</a> to <a href="http://www.bjcp.org/2008styles/style18.php#1b">Dubbel</a> to <a href="http://www.bjcp.org/2008styles/style18.php#1c">Tripel</a>, this was to be, admittedly, my most ambitious (in terms of uninterrupted focus) series of Belgians yet created.<br /><br />Well, here we learn, by inverse anyway, of the value of practice and experience in brewing. Being my first time with this yeast, and in some cases with the style, an unfortunate possibility came to pass when none of the three beers came out quite as good as I'd hoped (the Pale Ale being the least offensive of the three), with an unfortunate phenolic bite being a hallmark showing through most clearly in the Dubbel. (The Tripel, for its part, at this point remains so alcohol-laden as to accomodate fixation on little else. Many bottles of it, and the other two, have been squirreled away where neglect and age will hopefully bestow their favor.) Brewing all three in succession did not afford the chance to apply lessons learned within the course of this three-brew series; doing so will have to wait until next time.<br /><br />In an effort to (1) turn something unspectacular into something potentially interesting, (2) free up space among the taps, where I faced the unappealing prospect of having to trudge my way through mostly full kegs or let them sit and hope things improved, and (3) provide an excuse to buy and drink a beer I don't have often enough, I blended the remnants of the Pale Ale and Dubbel into a carboy (with a dash of Black IPA added for extra bitterness and flavor), created a small amount of additional wort, and pitched into it a starter of cultured-up <a href="http://www.orval.be/an/products/brewery/brewery1.html">Orval</a> dregs from two bottles.<br /><br />Here is what things look like a little more than 48 hours into the experiment:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB6pXIlTyD9PK8C5Zy8RbPJLp7To8O8aifHKIZY6mnNTCVhwSQLxawe97ZQIjiqlBSHT2T2DVHMZyMBErdMKWgALDi9jXNgTGPbf2o-gGSF3lNZXlnvRE3mFd-CvjV_hVi9NoLMbxowq-m/s640/photo.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 456px; height: 342px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB6pXIlTyD9PK8C5Zy8RbPJLp7To8O8aifHKIZY6mnNTCVhwSQLxawe97ZQIjiqlBSHT2T2DVHMZyMBErdMKWgALDi9jXNgTGPbf2o-gGSF3lNZXlnvRE3mFd-CvjV_hVi9NoLMbxowq-m/s640/photo.jpg" alt="" border="0" /></a><br />Note the rather sizeable mat of krausen. This tells me one thing primarily: Orval dregs must not contain simply the "wild" yeast <a href="http://en.wikipedia.org/wiki/Brettanomyces#Beer"><span style="font-style: italic;">Brettanomyces</span></a> that helps to lend the beer its signature flavor, but some strain of <span style="font-style: italic;">Saccharomyces</span> as well. Indeed, this much has been speculated upon on brewing forums and even <a href="http://www.orval.be/an/products/brewery/brewery3.html">suggested on the Orval Web site</a> itself. I say this because <span style="font-style: italic;">Brett</span> is understood to be a relatively slow worker (activity here kicked off in a matter of hours) that creates a pellicle on the beer's surface.<br /><br />The addition of around 0.5-0.75 gallons of fresh wort will provide the <span style="font-style: italic;">Saccharomyces</span> and<span style="font-style: italic;"> Brett</span> more sugars to consume and assert themselves (while also hopefully countering somewhat the off flavors of the previous fermentation). Additionally, this new wort was given about 2 ounces total of late hops – a small 5-minute addition of <a href="http://www.brew-dudes.com/santiam-hops/227">Santiam</a> and a flameout addition of Santiam and <a href="http://www.brew-dudes.com/mt-hood-hops/283">Mt. Hood</a> that was steeped. This again was intended to provide additional complexity to cover up off flavors while also serving as a nod to Orval's notable late hopping. I think the unusually dark surface of the krausen may owe to this extra hop matter being pushed up to the top. My Frankenstein's monster might be dry-hopped as well, like Orval is.<br /><br />There's no telling how this odd amalgamation of mine will turn out. My hope is the <span style="font-style: italic;">Brett</span> will impart enough funky goodness to overcome the previous yeast's footprint, while further drying out the beer and helping to accentuate the newly added hops. Did I mention this is my first foray into the use of "exotic" strains like this? Doubly exciting.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com4tag:blogger.com,1999:blog-3089133701553794379.post-30787747797562424872009-10-04T13:14:00.009-04:002009-11-05T19:55:10.060-05:00The Session #32 – Eastern Beers<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvklW8da0Ns38anxUDqyheN_PJbpFFyjP2XT-sDAr6uCQnqX1PDZmOonkun_q-ikb7fJpzy61HuwUXFwENBMi6C9k2GEbE-yFcLB8yGZb6BofcY3mjfqPQ9caNNP6HHgmvBHcje7bC4ipI/"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 200px; height: 243px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvklW8da0Ns38anxUDqyheN_PJbpFFyjP2XT-sDAr6uCQnqX1PDZmOonkun_q-ikb7fJpzy61HuwUXFwENBMi6C9k2GEbE-yFcLB8yGZb6BofcY3mjfqPQ9caNNP6HHgmvBHcje7bC4ipI/" alt="" border="0" /></a>Looks like I've taken a couple months off from participating in The Session, the monthly beer-blogging thing you can read about <a href="http://brookstonbeerbulletin.com/the-sessions/">here</a>. And when I do get on board, I usually do so a couple days late. Like this month.<br /><br />Our task for Session #32, as <a href="http://girllikesbeer.blogspot.com/2009/09/announcing-session-32-eastern-beers.html">assigned by Girl Likes Beer</a> (and recapped <a href="http://girllikesbeer.blogspot.com/2009/10/session-32-eastern-beers-roundup.html">here</a>), was to "pick your favorite beer made east [from] your hometown but east enough that it is already in a different country. It can be from the closest country or from the furthest. Explain why do you like this beer. What is the coolest stereotype associated with the country the beer comes from (of course according to you)?"<br /><br />For Americans, of course, this is an easy question given all the great beer over in Europe (i.e. east of us). I thought I'd try to make this interesting by seeing what beer-producing lands might fall along my same line of lattitude (around 34°) but seeing as how that line will take you through North Africa and the Middle East on the way to China, I'm not sure I have many options there. So anywhere east will have to do.<br /><br />Having been lucky enough to have traveled to Europe a few times, I can easily pick from any number of delicious beer styles I've enjoyed in their homelands – from authentic, delicious English Bitter and Porter to the wonderful, unique and diverse Belgian ales and the lagers of Germany, Austria and the Czech Republic. For a beer lover, it's something of a pilgrimage to be able to enjoy a beer where and how it was meant to be enjoyed – hand-pulled ale in a <a href="http://beeradvocate.com/beer/profile/2668">cozy London pub</a>; <a href="http://www.cantillon.be/">bright, revelatory Geueze</a> in Brussels; liter upon liter of <a href="http://www.augustinerkeller.de/english/index.html">German lager</a> so tasty and drinkable its nearly shameful; <a href="http://www.pilsnerurquell.com/">Pilsner Urquell</a> that's about as delicious and fresh as it seems beer can be.<br /><br />These are the easy answers, and there are more just like them. But seeking out great beer is not the only reason to travel; it's a sad truth that some of the world's highly interesting and beautiful places have hardly any beer culture to speak of. Shocking though this may be, it is manageable – not to mention a nice reality check for those of use who might take beer not only too seriously, but for granted also. It's during these times that the rare, unexpected moments of beer pleasure are all the more welcome and rewarding.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Flag_of_Bermuda.svg/800px-Flag_of_Bermuda.svg.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 296px; height: 148px;" src="http://upload.wikimedia.org/wikipedia/commons/thumb/b/bf/Flag_of_Bermuda.svg/800px-Flag_of_Bermuda.svg.png" alt="" border="0" /></a>With all that in mind, I'll play it loose a little with this Session topic and revisit one such icing-on-the-cake beer moment <a href="http://lapetitebrasserie.blogspot.com/2009/08/beer-in-bermuda.html">I wrote about</a> not long ago. In Bermuda this summer – despite its British heritage not exactly a land of great beer – I was more than content to soak up the beautiful water, weather and scenery of such a charming place. So it was all the more enjoyable when I found, at a simple cove-side food shack looking out upon a typically gorgeous Bermudian scene, real, tropical-style <a href="http://beeradvocate.com/beer/profile/209/752">Guinness Foreign Extra Stout</a>. The stronger stuff too, not the Canadian-brewed version we get in the U.S.<br /><br />I hope Girl Likes Beer will pardon my flexible interpretation of her topic, as it bears noting that this Guinness wasn't actually brewed in Bermuda, only consumed there. Though, certainly, its eastern origin remains in place.<br /><br />Beer historians connect <a href="http://www.bjcp.org/2008styles/style13.php#1d">Foreign Extra Stout</a> with the tropics (it can even be called "Tropical Stout") due to the style's former, and to an extent present, popularity there – no doubt thanks to the one-time colonial presence of Stout-loving Brits in places like Jamaica and Bermuda. But for people who don't know of such things, so stout a beer is among the last things they'd associate with these island paradises. Rum and <a href="http://www.redstripebeer.com/">Red Stripe</a>, yes. FES, not so much.<br /><br />Back at the food shack, I would have been perfectly content to enjoy my pre-snorkel lunch in the company of an uncomplicated European macro-lager. Instead, I got confirmation of what select islanders already know – that a strong, roasty, bitter stout can be plenty satisfying in these tropical environs.<br /><br />It goes to show that when you're least expecting it, great beer can sneak up on you and make a wonderful experience even better. And if the object of great beer isn't to enrich life, I'm not sure what it is.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnW_-bYkMdFKV68e7pCLdGNUb4z8SGoa3kyul8PAq4viL4lqG9fAf3dGZzHn6Pj4vzhF1OCN218UVsYQyZHgpKUEZNT-j_W09eaaVbq-ZtfqX2DLIdMRw20TRgrergEoZ8Kq4IwBtYxKt3/s1600-h/FESbermuda3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 336px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnW_-bYkMdFKV68e7pCLdGNUb4z8SGoa3kyul8PAq4viL4lqG9fAf3dGZzHn6Pj4vzhF1OCN218UVsYQyZHgpKUEZNT-j_W09eaaVbq-ZtfqX2DLIdMRw20TRgrergEoZ8Kq4IwBtYxKt3/s400/FESbermuda3.jpg" alt="" id="BLOGGER_PHOTO_ID_5388811493517164418" border="0" /></a><div style="text-align: center;"><span style="font-style: italic;">This view and FES? I'll take it.</span><br /></div>Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-37221729841997314052009-09-15T18:00:00.000-04:002009-09-15T18:00:01.408-04:00Do You Get It in the Can?Now come on, this is too funny:<br /><br /><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/rBBcZjxd-bk&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/rBBcZjxd-bk&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-22149511347618879792009-09-08T20:28:00.008-04:002009-09-10T12:10:02.049-04:00Drunken ReinbeerI hardly ever do clone recipes, whether my own or drawn from other sources. For starters, it's very difficult to faithfully duplicate a commercial beer anyway – especially not without taking multiple cracks at it, something I'm even less inclined to do – and besides, part of the appeal of homebrewing, for me, is creating something original.<br /><br />But after having my first (and, to date, only) bottle of <a href="http://www.odellbrewing.com/">Odell Brewing Co.</a>'s <a href="http://www.odellbrewing.com/beers/classics/90_shilling.aspx">90 Shilling</a>, I knew I'd love to have a beer like it on tap at home. Incredibly drinkable, well-balanced and just plain tasty, 90 Shilling is a winner of a beer.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6JXfPSHVq6_zwia1zVdBZXtERN4WSeE0r8RHL6TvfnAp-QnGLU8R-qQlG8uoX5kUrLDyfg7s789wyKMrLij5wowV-3ItO4hxe2NmycG0SGcqNmn6XNtUnsUe9xe-Aw0YVqxUG8Y7QmAtN/s1600-h/90shill3.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 289px; height: 370px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6JXfPSHVq6_zwia1zVdBZXtERN4WSeE0r8RHL6TvfnAp-QnGLU8R-qQlG8uoX5kUrLDyfg7s789wyKMrLij5wowV-3ItO4hxe2NmycG0SGcqNmn6XNtUnsUe9xe-Aw0YVqxUG8Y7QmAtN/s400/90shill3.jpg" alt="" id="BLOGGER_PHOTO_ID_5379278467471104946" border="0" /></a>I did a little research, asked around on a homebrew forum or two, and came up with a recipe that, while not attempting to reproduce 90 Shilling down to each detail, was at least inspired by it. So you might call this a semi-clone.<br /><br />Here's what I came up with:<br /><br />OG 1.057 FG 1.014<br />ABV 5.6% AA 74.5%<br />IBUs 28 SRM 16<br /><br />58% Canadian two-row<br />33% Pacific Northwest Vienna<br />5% Crystal 60<br />2% Crystal 40<br />2% British chocolate malt<br /><br />14 IBUs Magnum – 60 mins<br />10 IBUs (0.5 oz.)<br />Northern Brewer – 30 mins<br />0.5 oz. Cascade – 10 mins<br /><br /><a href="http://www.wyeastlab.com/PC2q2008.cfm">Wyeast 2450</a> "Denny's Favorite 50"<br /><br />You may be wondering about the name. This beer was originally brewed to give out as Christmas gifts to family. I wanted to come up with something clever: Drunken Reinbeer seemed to fit the bill. That original batch was fermented with US-05, the dry "Chico" yeast. For the second time around, I wanted to try out the special Wyeast strain I'd had in my yeast circulation at the time. I also made a couple mild adjustments, like subbing North American two-row for the British base malt I had used, and upping the amount of Vienna.<br /><br />The balance here is slightly on the malty side, with a supportive bitterness that carries the beer's moderate caramel and slightly roasted tones through to the finish. Consistent with what I'd come to discover with <a href="http://lapetitebrasserie.blogspot.com/2008/11/blonde-ale.html">a previous batch</a> fermented with 2450, this beer presents a little extra fruitiness that I tend not to prefer in my beers; in fact, my experience with this yeast tells me it does best (that is, agrees with my tastes most) when paired with a <a href="http://lapetitebrasserie.blogspot.com/2009/01/columbia-pale-ale.html">Pale-Ale</a>-or-<a href="http://www.tastybrew.com/forum/thread/76127">better</a> helping of hops. So, and in accordance with my fondness for <a href="http://lapetitebrasserie.blogspot.com/2009/05/session-27-beer-cocktails.html">blending beers</a>, when I drink this beer I tend to add a dash of something hoppy to help distract from those esters. Presently it's a Black IPA.<br /><br />If I were the kind of brewer (I'm not) who continually revisits and hones recipes, applying a tweak here and a tweak there, it's quite likely that whatever beer this would turn into might be plenty far from Odell's 90 Shilling, its original inspiration. And if that were to be the case, more the better, right? Better to always brew to your own tastes, in the end.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-3039410508526225112009-08-25T19:00:00.002-04:002009-08-25T19:00:00.454-04:00How Low Can They Go?If you're lucky enough to live in Chicago, Dallas, San Diego or one of 12 other special places, you've no doubt been on a heavy Bud Select 55 binge ever since the new low-calorie brew was <a href="http://www.anheuser-busch.com/Press/2009/Aug/SELECT-55-Offers-a-Lighter-Side-of-Life-Option.html">dropped in select test markets</a> earlier this month.<br /><br />Spurred by the <a href="http://www.bizjournals.com/milwaukee/stories/2009/07/27/daily86.html">apparent success</a> of <a href="http://beeradvocate.com/beer/profile/105/43043">MGD 64</a>, the new figure-watcher from MillerCoors, Anheuser-Busch InBev has upped (lowered?) the ante with <a href="http://www.ratebeer.com/beer/budweiser-select-55/107964/">an ultra-light beer of its own</a>, prompting the usual ripples of discontent to spread throughout the beer-appreciating world.<br /><br />The Internet has not been quiet on this one. <a href="http://drinkupdate.com/archives/144">Drink Update said of the announcement</a>, "How depressing ... Does this mean we can stop calling it beer?" Advertising Age called <a href="http://adage.com/adages/post?article_id=137400">ABIB's restraint in opting against two additional "55" variations</a> "an apparent gift to beer drinkers everywhere."<br /><br />"I mean, where does it stop?" Ad Age's Jeremy Mullman lamented.<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://adage.com/images/random/0609/a-b-labels061709.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 499px; height: 183px;" src="http://adage.com/images/random/0609/a-b-labels061709.jpg" alt="" border="0" /></a><span style="font-style: italic;">Above: It could have been worse. (Via <a href="http://adage.com/adages/post?article_id=137400">Ad Age</a>)<br /></span></div><br />"Light Beer Arms Race Gets Absurd," <a href="http://www.washingtoncitypaper.com/blogs/youngandhungry/2009/08/11/budweiser-launches-select-55-light-beer-arms-race-gets-absurd/">declared the Washington <span style="font-style: italic;">City Paper</span></a>. "At some point, you've just got to call it water."<br /><br />But perhaps my favorite remark is <a href="http://seattlebeernews.com/?p=608">this exasperated plea</a> from the blog Seattle Beer News: "Just stop it."<br /><br />What many observers have rightly pointed out, beyond the obvious questions over just how much flavor beers with such absurdly low alcohol contents can have (the answer: not very much at all), is the fact that there is one critical component that makes beer beer, and there's simply no getting around the calories it contributes: alcohol.<br /><br />No surprise, then, that as the calorie wars escalate, alcohol contents must necessarily decline. MDG 64, practically kiddie strength at 2.8% alcohol by volume, is no match for Bud Select 55's 2.4%. That's no typo – even if you doubled Select 55's booze quotient, it'd still fall somewhere between the already-light Bud Light and its plenty-light-as-it-is big sibling, Budweiser. Wow.<br /><br />At this point it becomes worth asking just how wise it is to pay regular-strength-beer prices for a product that is – there's no other way to describe it – literally watered down. You could buy regular Bud, cut it half-and-half with seltzer water, and basically wind up with Bud Select 55 for half the price. No joke. Or, you could drink half as many regular beers with water alternated in between. Or you could recognize that beer contains calories; try eating well and exercising as proper antidotes.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-23189051685431846992009-08-22T11:22:00.005-04:002009-08-23T10:45:53.738-04:00The Czechvar GlassQuick language lesson: In German, the suffix <span style="font-style: italic;">-er</span> is commonly used to denote that a person or thing originates from a particular place – for example, a "Berliner" is a person from Berlin. (It is also, though <span style="font-style: italic;">not necessarily</span>, a <a href="http://en.wikipedia.org/wiki/Ich_bin_ein_Berliner#Jelly_doughnut_urban_legend">jelly doughnut</a>.)<br /><br />Though few people realize it, this convention is responsible for the name of the world's most famous beer style: <a href="http://www.germanbeerinstitute.com/pils.html">Pilsener</a> (variably spelled "Pilsner"). This style was first created in the Bohemian town of <a href="http://en.wikipedia.org/wiki/Pilsen,_Bohemia">Plzeň</a>, in what is today the Czech Republic. The area then belonging to the German-speaking Austro-Hungarian Empire, it was commonly known by its German name, Pilsen, and hence the immensely popular and revolutionary beer style originating there came to be known, consistent with the language, as "Pilsener."<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgufv9G5HkPaphZOcjmZ8kV_-G4kx17UmSd9NpNJWthk42o-1Gt2E4ddt6FOyPlfobBVeyY0sZ4JJAbAz8r5O5A4OQZhffCtkcrd-CSOAFfN4gs_SZvOmCOY1gkX8zTy12YCa2e9yJSKD-H/s1600-h/czechvar.JPG"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 207px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgufv9G5HkPaphZOcjmZ8kV_-G4kx17UmSd9NpNJWthk42o-1Gt2E4ddt6FOyPlfobBVeyY0sZ4JJAbAz8r5O5A4OQZhffCtkcrd-CSOAFfN4gs_SZvOmCOY1gkX8zTy12YCa2e9yJSKD-H/s400/czechvar.JPG" alt="" id="BLOGGER_PHOTO_ID_5372811185877822626" border="0" /></a>Beer lovers might know where I'm going with this. There is a city in the Czech Republic that was once, and in Germany still is, known by its German name "<a href="http://en.wikipedia.org/wiki/%C4%8Cesk%C3%A9_Bud%C4%9Bjovice">Budweis</a>." In accordance with convention, the beer brewed there – and there are two major breweries that have since the late 1800s offered their version of Pilsener-style beer – has been known as "<a href="http://en.wikipedia.org/wiki/Budweiser">Budweiser</a>." Predictably, and as many are aware, this has lead to a never-ending dispute between the brewing conglomerate <a href="http://www.anheuser-busch.com/">Anheuser-Busch</a>, owners of the American <a href="http://beeradvocate.com/beer/profile/29/65">Budweiser</a>, and the smaller Czech brewers who likewise have the legal right to this name. I won't rehash the history of that squabble here; <a href="http://www.google.com/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&hs=zlY&q=history+of+budweiser+name+dispute&aq=f&oq=&aqi=">Internet searches</a> are very handy for that.<br /><br />One of the breweries at the center of this ongoing spat is <a href="http://budweiser-budvar.cz/en/index.html">Budweiser Budvar, National Corporation</a>, whose flagship product goes by the name "<a href="http://beeradvocate.com/beer/profile/304/6715">Budweiser</a>" in much of the world and "<a href="http://czechvar.com/web/index.html">Czechvar</a>" in the U.S. Which, finally, brings us to this glass.<br /><br />Budweiser a.k.a. Czechvar is a delightful Pilsener brewed in the Bohemian tradition. Thanks to a recent <a href="http://czechvar.com/web2/Press-centrum/News/2007-1-8-ANHEUSER-BUSCH-AND-CZECH-BREWER-BUDEJOVICKY-BUDVAR-FORM-HISTORIC-ALLIANCE-IN-U.S.-MARKET.html">importation agreement</a> with, of all companies, Anheuser-Busch, Czechvar has enjoyed increasingly strong availability here in recent years. Say what you will about the parties involved; this is a good thing for beer drinkers.<br /><br />Befitting a beer of such historic and stylistic importance, not to mention its quality, the Czechvar glass is an elegant tulip-style piece of stemware with golden accents. The small text reads "Imported Original Premium Czech Lager" (doesn't that honor go to <a href="http://en.wikipedia.org/wiki/Pilsner_Urquell#History">Pilsner Urquell</a>?) while the seal of the city of České Budějovice, the Czech name for the home of Budweiser/Czechvar, sits above.<br /><br />An attractive glass such as this one does well with equally lovely beers inside it – clear, golden, sparkling offerings like Pilsner, <a href="http://www.germanbeerinstitute.com/helles.html">Helles</a>, <a href="http://lapetitebrasserie.blogspot.com/2009/07/vienna-golden.html">Golden</a>/<a href="http://lapetitebrasserie.blogspot.com/2008/11/blonde-ale.html">Blonde</a> Ales. The combination makes for a striking, and mouthwatering, visual effect. Being the fine piece of glassware that it is, fun to look at and drink from, I've even put heftier fare like <a href="http://lapetitebrasserie.blogspot.com/2009/06/bourbon-smoked-porter.html">Bourbon Smoked Porter</a> inside.<br /><br />Beer aficionados tend to lament the arbitrary moniker Czechvar is forced to wear in the U.S. (and Canada too), rightly observing that if any beer should have access to the strictly descriptive label "Budweiser," this one sure qualifies. Nevertheless, it seems safe to say that Budweiser Budvar's naming status on our side of the pond is fairly settled – best to simply enjoy a world-class beer and the fine glass it's served in.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com2tag:blogger.com,1999:blog-3089133701553794379.post-4845182464427252592009-08-17T19:25:00.000-04:002009-08-18T12:17:22.966-04:00And now for another episode of "Resentful Craft Beer Lover Sounds Off on Mega-Brew Advertising"For several months I've resisted the urge to lambaste Miller for their fairly recent, and thoroughly asinine, "triple hops brewed" advertising campaign for Miller Lite. Surely you've seen <a href="http://www.youtube.com/watch?v=SNVA3joCFW8">the commercials</a>, and you've heard Miller proclaim that this process, which they seem giddily proud of, is responsible for Lite's "great pilsner taste."<br /><br />I don't need to spend much effort telling you why this claim doesn't amount to squat. That's <a href="http://www.slashfood.com/2009/02/26/miller-lite-now-touting-triple-hops/">been</a> <a href="http://answers.yahoo.com/question/index?qid=20090418182743AAJXi8J">done</a> <a href="http://www.jannorris.com/dan-the-beer-man/beer-man-dan-rants-miller-lite-triple-hopped/">so</a> <a href="http://captainsbeerblog.com/2009/03/06/breaking-news-miller-lite-uses-hops/">many</a> <a href="http://beeradvocate.com/forum/read/2158133">times</a> <a href="http://answers.yahoo.com/question/index?qid=20070716071312AAECoxD">already</a>. Here's just a quick summary:<br /><ol><li>"Triple hops brewing" is essentially standard procedure. Bittering, flavor and aroma – presto, three hop additions. Congratulations Miller, you know how to brew.</li><li>It doesn't matter how many hop additions you use if the quantity is barely above the threshold of human perception.</li><li>As a marketing term, "triple hops brewed" lies somewhere between the "yeah, so?" plainly descriptive and the nonsensical. Miller wants you to believe they're educating you with a bit of <a href="http://en.wiktionary.org/wiki/inside_baseball">inside-baseball</a> brewing terminology, then they turn around and trademark the phrase, something you do for contrived marketingspeak – which this basically is.<br /></li><li>Miller has been insulting consumers for years with their "true pilsner taste" claims – never mind the fact that we know and can both qualitatively and quantitatively state what <a href="http://www.bjcp.org/2008styles/style02.php">Pilsners</a> are and what <a href="http://www.bjcp.org/2008styles/style01.php#1a">beers like Miller Lite</a> are. You better believe Miller knows the difference, and they <span style="font-style: italic;">just don't care</span>.</li><li>If a Miller Lite drinker was actually looking for beer with some measure of hops in it, and you gave him one (an <a href="http://shyzaboy.blogsome.com/images/BitterBeerFace.jpg">IPA</a>, say), odds are decent he'd find it unpalatable. <span style="font-style: italic; font-weight: bold;">And that's OK</span>. Miller should stop pretending the beer is something it's not – after all, the consumers Miller is going after already have a pretty good idea what Lite tastes like, and it's disingenuous to suggest that any perceptible differences between it and the <a href="http://beeradvocate.com/beer/profile/29/1320">other</a> <a href="http://beeradvocate.com/beer/profile/306/837">brands</a> come down to Miller's generous use of hops.</li></ol>For as many <a href="http://sturmdesjahrhunderts.files.wordpress.com/2009/06/facepalm.jpg">facepalms</a> as the Big 3's ads tend to prompt, there's only so much use (which is to say, not much) in taking them on point-for-point. But what all this nonsense does is help bring further into focus what we've long known about mass-market beer advertising: that truth, honesty, objectivity and relevance have about as much place here as they do in an <a href="http://www.youtube.com/watch?v=I9tWZB7OUSU&feature=related">Axe body spray commercial</a>. No revelations here; <a href="http://lapetitebrasserie.blogspot.com/2008/04/allow-me-to-vent.html">I've harped on this before</a>.<br /><br />Still, while this sort of chicanery doesn't surprise us, that it has become so routine does not excuse it either. And routine it is: Miller's not the only brewer bent on annihilating the line between beer hype and education.<br /><ul><li>Coors Light's handlers continue to hammer away at the meaningless premise that their "frost-brewed" (another non sequitor masquerading as procedural descriptor) beer "tastes" cold. (Where's the "* refrigerator not included" disclaimer?)</li><li><a href="http://www.ab-inbev.com/">ABIB</a> has been touting the "drinkability" of Bud Light while assuring us that its "perfect" flavor is neither too light nor too heavy. (Makes you wonder. What would be "too light"? ABIB's <a href="http://beeradvocate.com/beer/profile/29/3734">Michelob Ultra</a>, about as light as they get? And "too heavy"? Perhaps ABIB's <a href="http://beeradvocate.com/beer/profile/29/65">Budweiser</a>, all of 4.9% alcohol?)</li></ul>What gets me is not that the ABIBs and <a href="http://en.wikipedia.org/wiki/MillerCoors">MillerCoorses</a> of the world employ such tactics at all. It's the fact that they seem to believe market share is entirely about who can play the game better. To some extent it's true – Bud Light didn't get to be <a href="http://www.bloomberg.com/apps/news?pid=20601087&sid=a.gwSkEZ7Lr0">America's top-selling brand</a> by packing the most flavor into every 12 oz. bottle. But if consumer research and sales data tell us that beer drinkers are moving to more flavorful offerings, the answer is not to try and convince deserters that, yes, Bud/Miller/Coors does actually have all the flavor you're looking for (silly you for walking away).<br /><br />We can't really expect anything to change until the bottom-line pressures become overwhelming. Right now they must not be, so the games continue. Yes, the major brewers have done plenty of <a href="http://lewbryson.blogspot.com/2008/02/miller-lite-brewers-collection.html">experiments</a> with offering more flavorful beers – and when that hasn't worked they always go back to beefing up the core brands. And let's be honest, light-beer drinkers (who, like it or not, seem to generally respond to light-beer ads) remain a far more attractive constituency than curmudgeonly beer geeks calling B.S. on Madison Avenue's latest head-scratchers.Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com0tag:blogger.com,1999:blog-3089133701553794379.post-65898837545233065672009-08-12T19:38:00.002-04:002009-08-13T17:33:13.945-04:00Beer in BermudaWhat can be said about beer on the otherwise lovely island nation of Bermuda? Unfortunately, not much – and that's a phrase that also describes both the quality and depth of the selection available on this Atlantic paradise.<br /><br />Which is a shame, especially considering Bermuda's history and heritage. Founded by the English and still part of the United Kingdom, Bermuda is home to a handful of British-style pubs, which strictly speaking should probably be deemed more authentic than most such taverns found off the Queen's immediate turf. How appropriate, then, would it be to find quality British ales (to say nothing of cask-conditioned real ales) in the Bermudian environs, even if weather concerns demanded more in the way of easy-drinking Milds and Bitters, as opposed to Porters, Old Ales and the like.<br /><br />Instead, we mostly find world lagers like the fairly ubiquitous Heineken, Carlsberg and Stella Artois, with the occasional Guinness and, perhaps surprisingly, Sam Adams sprinkled in. Yes, there's also Amstel Light along with the American Big Three.<br /><br />Fairness compels me to make a few observations. First, one does not visit Bermuda for the beer selection. Beer geeks might instead focus on the gorgeous scenery and great snorkeling – two areas where Bermuda arguably trumps, say, a Brussels or a London. Second, there is at least <a href="http://beeradvocate.com/beer/profile/11039">one brewery</a> on the island, more than can be said for many places around the world, though I can't speak to the quality of their wares as I did not have a chance to visit. Also, let's not forget that in a climate like Bermuda's, often your lighter lagers are just what the doctor ordered, and indeed one could do worse (one could also do better, but one could do worse) than Heinie, Stella, Sam Adams, and so on.<br /><br />Lastly, I should mention the hidden gem known as <a href="http://beeradvocate.com/beer/profile/19959">Miles Market</a>, in Hamilton, where a beer-starved visitor will likely to be shocked to find such high-quality offerings as Chimay, Saison Dupont, Victory, Dogfish Head, Westmalle, Paulaner and Fullers, among others. This selection is particularly surprising given that I did not see any of these beers for sale at restaurants or bars. And their mere availability at one spot makes the relative meagerness encountered elsewhere all the more unfortunate.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKMfrkVZPlRE9Nz7AXAQpFdcKxmIKo4GGUwr3ylWauKUIr_5ADOMdj9yf1zS1qaKpcNIyyBllWdvAiBIW-pjPBJut_S5F6z59swxL6TVmFkhrJMHK9xrvvYeoRx9FR87_m0ecLcj60sf_V/s1600-h/FESbermuda.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKMfrkVZPlRE9Nz7AXAQpFdcKxmIKo4GGUwr3ylWauKUIr_5ADOMdj9yf1zS1qaKpcNIyyBllWdvAiBIW-pjPBJut_S5F6z59swxL6TVmFkhrJMHK9xrvvYeoRx9FR87_m0ecLcj60sf_V/s400/FESbermuda.jpg" alt="" id="BLOGGER_PHOTO_ID_5368532504435731378" border="0" /></a>The island isn't completely wanting for welcome treats when out and about. Real <a href="http://beeradvocate.com/beer/profile/209/752">Guinness Foreign Extra Stout</a>, that of the high-octane variety, can be found at otherwise hopeless (for beer, that is) joints like your beachside food shacks. (Now, <a href="http://www.beeradvocate.com/">Beer Advocate</a> indicates there are also local versions of FES from <a href="http://beeradvocate.com/beer/profile/944/46890">Bahamas</a> and <a href="http://beeradvocate.com/beer/profile/221/36204">Jamaica</a>; I must say I don't recall reading on the label where Bermuda gets theirs from.)<br /><br />Rich and hearty, yet strangely refreshing enough for tropical weather, FES affords a great chance to unwind in unique island style. Oh, and perhaps best of all, you can do so while enjoying this kind of view from the porch:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8PzRvDPNCo4NZHUNItvNbI1J7_FfbWLC83189pgnBe6xtSZPmQoWcXC5ket2oV7665O2PscyHHSZxsO6ebN5LmGHAbe76K0aI7RqNzSgi5i7cINGAhSph6isu-nIYzyJploTv-sHUQhge/s1600-h/FESbermuda2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8PzRvDPNCo4NZHUNItvNbI1J7_FfbWLC83189pgnBe6xtSZPmQoWcXC5ket2oV7665O2PscyHHSZxsO6ebN5LmGHAbe76K0aI7RqNzSgi5i7cINGAhSph6isu-nIYzyJploTv-sHUQhge/s400/FESbermuda2.jpg" alt="" id="BLOGGER_PHOTO_ID_5368532598393408818" border="0" /></a>Bradhttp://www.blogger.com/profile/10062313544846423344noreply@blogger.com2